Wednesday, December 25, 2019

Every country has its own special features and facts, and...

Every country has its own special features and facts, and we can learn more about these things from the people who belong to that country. Ukraine is located in the center of Europe. Arsenalnaya Metro Station, located in Kiev, is the deepest metro station in the world (105 meters). They also have the most visited McDonald`s in the world located near the train station. The station was built in 1960, very close to the House of Parliament and built for the political elite. Ukraine has much of historical facts, and one of which is that the worlds first constitution was designed by a Ukrainian named 0Cossack Hetman Pylyp Orlyk in 1710. They are the fifth most drinking countries in the world according to a survey in 2011. The most†¦show more content†¦The climate is best between May and September when days are warm and the nights are cool, although it rains more in the spring than in the summer. Autumn and winter are usually chili. Winters are fairly callous. January is the co ldest month with temperature of 0 °C, but sometimes it is colder than usual and can cause snow falling. The strong, cold weather is called Bora. Economy Manufacturing is an extremely significant sector of the Ukrainian economy, in terms of productivity and revenue realized. Products that are manufactured in the country include ferrous metals, transportation equipment and other types of heavy machinery, a mixture of chemicals, food products, and other commodities. Ferrous metals industry of Ukraine ranks among the top steel producers on the globe. In the mountainous area, it has Carpathians in the southwest and the Crimean chain in the south. The borders of the country have Belarus and Russia in the north, black sea in the east, and Moldova and Romania in the south. Ukraine’s current economy was produced as an inbuilt component of the larger economy of the Soviet Union. One quarter of the workforce is employed in agriculture. Other major crops include maize, rye, barley, potatoes, sugar beets, sunflower seeds, and flax. In past years Ukraine agriculture has continuously improved and it is the biggest component of the country’s economic system. Ukraine has the second largestShow MoreRelatedMy Opinion About About Marxism928 Words   |  4 Pagesopinion about about Marxism I will start by saying I admire both the great Karl Marx and Friedrich Engels whom through their ideas and inspiration gave birth to Marxism. Marx was a creative,idealist and a determinist scholar who was willing to change his mind when hes confronted with new ideas. I also believe that there were two Marx in the sense that the young Marx was more of revolutionist while the matured Marx was more of economist. I wouldnt want to discuss in details about MarxsRead MoreLouis Malle Represents India In His Documentary As A Parallel1320 Words   |  6 Pageslook so different, and so special? Why is it so distant from the Western World? Phantom India shows that beneath the obvious differences between Malle’s culture and India’s, the same values and principles are at work in both. The film demonstrates, through the analysis of many everyday life situations, that even the most rural areas of India are affected by capitalism and globalization. French backpackers interviewed in the film claim that â€Å"India has so many beautiful things it doesn’t make you wantRead MoreApple And Purifiedlife. Apple1324 Words   |  6 Pagesknown company for the technology market, with 416 stores worldwide it covers markets all across the world. Its product development includes many devices for many markets varying from computers to laptops to mobile devices. Products include items such as the iMac, iPod, iPhone, iPad e.t.c. From all these device names listed you can see a theme with it’s product naming, most of the devices have the letter ‘i’ in the beginning. Apple promotes its products in many different ways, their advertisements onRead MoreWilliam Shakespeare s Othello And The English Language1649 Words   |  7 Pagesworks such as his famous plays, â€Å"Othello,† â€Å"King Lear,† and â€Å"Romeo and Juliet† etc. More than four hundred years have passed and William Shakespeare’s work still alive as if it was during the early ages of Shakespeare work. Shakespeare influenced ranges from literature, theater, films and even the English language. Especially, now days in the education system without Shakespeare, English and the American literature as we know it today would not be the same as he is known to be the creator of modern literatureRead MoreUtopia By John James Audubon Said1655 Words   |  7 Pages Utopia John James Audubon said: â€Å"A true conservationist is a man who knows what the world is not given by his fathers, but borrowed from his children†. And I totally agree with this statement, because nowadays we often forget that we have to preserve over land for next generations. But it is difficult to remember about everything in our very busy lifestyle. However, let s image for a second that our world became perfect. Perfection means utopia. What is utopia? The dictionary explains:†Read MoreViolence And Hate Crime And Violence Through Intercultural Praxis, Education, And Socially Responsible Actions1431 Words   |  6 Pagespeople. Violence comes in many different forms such as domestic, societal, and individual. Violence is the main cause of distress and has the power to tear families apart. As a result, the newer generation of kids are left to deal with insecurity, inequality, and injustice. In order to ensure that people carry out the proper approach to violence, p rofessionals and even every day individuals must be trained through education or forums on how to manage these issues. The purpose of this paper is to provideRead MoreThe Country Music Group Exile1362 Words   |  6 PagesThe country music group Exile had many changes in line-up during its first sixteen years, including the loss of their lead singer Jimmy Stokley around the release of their album All There Is. Despite this, the group managed to assess their abilities and turn Exile into a new and arguably more successful group as they went on in their career. This group proves that there’s a way to get around every obstacle, because they are still playing even now, 53 years after their original debut. The groupsRead MoreThe Current Era Of Media1494 Words   |  6 Pagesdevelopment in all fields. This year is the 50th anniversary of Marshall McLuhan published learn about media. A statement made by him that made many people to think that The medium is the message. McLuhan clearly support the notion that media increases the desire and new purposes. (Dekay, Sam H, 2014, page 51-52) He said that media is an extension of the human body, it represents the development so that we understood that the development is needed now, in order to adapt to human needs the scienceRead MoreKoreans Have A Rich Culture2455 Words   |  10 Pagesculture as well as other countries in the world from their festivals, foods, technology and much more. Among the most prominent Korean culture is their language honorific or polite system. You include specific elements in the language depending on who you speak to or what setting you are in. If you plan to learn the Korean language or are currently learning the language, you ll find that applying honorifics is one of the more difficult things or probably a complicated aspect to learn. However, it is imperativeRead MoreTopography and Geographic Region Analysis for Tourists2699 Words   |  11 Pagesthe majority of England included in the flat land mass the major cities are populated close to the edge of the country or on the side of a national river to allow easy transport and access. In England we have a few higher peaks than sea level as the Pennines run through the north of the country from the east of the Cumbrian Mountains down to the south of the country just outside Manchester. In the rest of England there are smaller peaks of hills/mountains which are:-

Tuesday, December 17, 2019

Harriet Tubman Essay - 1405 Words

Harriet Tubman Even before Harriet Tubman was born she had a powerful enemy. Her enemy wasn’t a person or even a country; it was the system known as slavery. It is known that at least two grandparents were captured by slave traders and brought to North America from the Slave Coast of Africa during the 18th century. Because slaves were not allowed to read and write, Tubman grew up illiterate. She left no letters or diaries that would later allow historians to piece together all the parts of her life story. But we do know that she was one of history’s great heroines. With courage and determination, she escaped from slavery herself and then led more than 300 slaves to safety and freedom. When the Civil War began, she tirelessly scouted for†¦show more content†¦Some slave owners separated a mother from her children very soon after she stopped nursing. Sometimes the mother was sold or hired out to live and work on another farm. The law did not recognize the marriages and families of slaves. It was up to the owners if they were considered married or not. As a result, many slave children never knew their parents or their own brothers and sisters. Only during the later years of slavery did most owners try to keep families together. When Araminta was a child, Maryland planters were no longer growing much tobacco. They grew wheat and corn and hoped for better times. The Brodas plantation wasn’t as rich as it had once been. The slaves knew this because many of them were disappearing from the plantations. Some were sold. Others were hired out to people who couldn’t afford to buy their own slaves. Araminta later worked as an apprentice to Mrs. Cook who taught her how to weave. The lint from the weaver’s yarn made Araminta cough and sneeze. She wasn’t at all interested in becoming a weaver and having to sit all day in a workhouse, so she paid little attention to her work. Mrs. Cook later gave up on her, so Mr. Cook decided to try her at another job. So the Brodas decided to give Araminta a job of a babysitter, she was now a scrawny seven-year old who didn’t seem bright enough to follow the simplest instructions. Her master probably thought he was lucky to get anything at all for her.Show MoreRelatedHarriet Tubman Essay2304 Words   |  10 PagesHarriet Tubman By Blake Snider December 5, 2010 Professor J Arrieta Seminar Critical Inquiry Harriet Tubman is a woman of faith and dignity who saved many African American men and women through courage and love for God. One would ponder what would drive someone to bring upon pain and suffering to one’s self just to help others. Harriet Tubman was an African American women that took upon many roles during her time just as abolitionist, humanitarian, and a UnionRead MoreHarriet Tubman Essay586 Words   |  3 PagesHarriet Tubman Harriet Tubman was a very interesting women. Harriet Tubman, was born as Araminta Ross in 1819 or 1820 in Dorchester County, Maryland. Araminta Tubman had changed her name to Harriet after her mother, and Ross of course was after her father. Harriet was born into slavery. There were eight children in her family and she was the sixth. Her mother died when she was only five years old. The first person that ownedRead More Harriet Tubman Essay552 Words   |  3 Pages Harriet Tubman was an important African American who ran away from slavery and guided runaway slaves to the north for years. During the Civil War she served as a scout, spy, and nurse for the United States Army. After that, she worked for the rights of blacks and women. nbsp;nbsp;nbsp;nbsp;nbsp;Harriet Tubman was really named Araminta Ross, but she later adopted her mother’s first name. She was one of eleven children of Harriet Greene and Benjamin Ross. She was five when she worked on a plantationRead MoreHarriet Tubman And The Underground Railroad1510 Words   |  7 PagesThis memoir covers the life of Harriet Tubman who was a slave known for her extraordinary chip away at the Underground Railroad. Harriet Tubman was conceived in Dorchester County, Maryland on March, 1822. This novel discusses how Harriet Tubman had the capacity escape bondage in the south in the year of 1849 and looked for some kind of employment in the north. Particularly in Philadelphia, where she worked in inns to raise enough cash to bolster her needs. She would then migrate to Canada and inRead MoreEssay On Harriet Tubman1602 Words   |  7 PagesHarriet Tubman â€Å"I had reasoned this out in my mind, there was one of two things I had a right to, liberty or death; if I could not have one, I would have the other.† -Tubman The world was blessed with Harriet Tubman in 1822 on the eastern shore of Maryland. Unfortunately, Tubman was born into this world as a slave and lived on a plantation with her family, which consisted of four brothers and four sisters. Her parents named her Araminta â€Å"Minty† Ross but soon, with the coming of age, she changed herRead MoreEssay On Harriet Tubman1771 Words   |  8 PagesHarriet Tubman is well known for a successful role in freeing many slaves through the Underground Railroad. Not many know the major effect she had on the Union Army as a Scout and a spy during the Civil War. Her bravery while helping slaves escape through the Underground Railroad and her assistance in gathering Confederate troops intelligence as a spy changed the history and made a great impact on the on the United States National Defense. Even though Harriet Tubman was a very skillful spy, she hadRead MoreHarriet Tubman And The Underground Railroad1422 Words   |  6 PagesHarriet Tubman The Underground Railroad was a system set up to help escaping slaves safely survive their trip to the north. Harriet Tubman was a leader and one of the best conductors on the Underground Railroad. Harriet Tubman made a total of 19 trips into slave holding states freeing around a total of 300 slaves. Huckleberry Fin was written by Mark Twain, Jim one of the main characters was an escaped slave. Harriet Tubman played a significant role in liberating slaves as she worked as a conductorRead MoreHarriet Tubman And The Underground Railroad832 Words   |  4 PagesHarriet Tubman and the Underground Railroad Harriet Tubman was like a conductor on a train. Running the underground railroad to free innocent slaves from certain neglect. What do people think when they hear the name Harriet Tubman. some might think of her as a dirty black others might call her a hero, or moses. Harriet Tubman was a very brave, and courageous woman. In this paper we will explore the childhood, life of slavery, and how she came to be known as the women called moses. Araminta wasRead MoreThe Ingenious Works Of Harriet Tubman1061 Words   |  5 PagesThe ingenious works of Harriet Tubman, William Still, and Thomas Garrett pushed the abolitionist movement towards success. Due to the torturous conditions of slavery, these three individuals relentlessly worked towards their goal of having the Underground Railroad prosper. Harriet Tubman was one of the main and most well known conductors of the Underground Railroad, she led numerous trips to help deliver slaves to freedom over the course of her adult life. William Still assisted our modern historiansRead MoreSojourner Truth And Harriet Tubman947 Words   |  4 PagesSojourner truth and Harriet Tubman made a huge impact during slavery times. Sojourner Truth and Harriet Tubman were two women who were born into slavery. They both suffered from bad treatment from their owner. Also, they both later in their lives ran away from their enslavement. Sojourner Truth and Harriet Tubman both took part in issue s dealing with civil rights and were abolitionists. They both went different ways in helping other slaves with obtaining their freedom. Sojourner Truth was an abolitionist

Monday, December 9, 2019

Tax Pack Dumped Online Returns Encouraged â€Myassignmenthelp.Com

Question: Discuss About The Tax Pack Dumped Online Returns Encouraged? Answer: Introducation It can be seen in the given case that Eric has bought some assets since the last year and because the given case does not mention an appropriate time for holding of such assets, it can be presumed that the same has been held for less than a year. Whenever the sale consideration of a specific asset exceeds its cost base, the taxability of capital gain arises and since in the given case, the assets are presumed to be held for less than a year, indexation benefit shall not accrue upon Eric. Eric has bought the following assets in the last year. Firstly, he has acquired assets for his own use excluding collectibles. These assets consist of a home sound system with an acquisition cost of $12,000. Besides, based on the law, if the acquisition cost of personal use assets is less than $10,000, then taxability of capital gain does not incur. Secondly, Eric has bought few collectibles that are usually to address his own benefits and enjoyment. Such collectibles consist of an antique chair with an acquisition cost of $3000, painting with an acquisition cost of $9000, and an antique vase with an acquisition cost of $2000 respectively. Besides, based on the law, if the acquisition cost of such assets does not exceed $500, then taxability of capital gain does not incur upon the transaction. Lastly, Eric has also bought few shares in a listed company for an acquisition cost of $5000 that attracts capital gain tax according to the law (Sadiq et. al, 2017). Nonetheless, in order to compute taxability of capital gain for the assets held for less than a year, the acquisition cost of such assets can be deducted from their capital proceeds that can derive the net capital gain or loss for the year (Kobestky, 2005). (Amounts in dollars) Assets Acquisition cost of the assets Net Capital Proceeds Net Capital Gain or Loss Home Sound System 12,000 11000 (1000) Painting 9,000 1000 (8000) Antique Vase 2,000 3000 1000 Listed companys shares 5,000 20000 15000 Antique Chair 3,000 1000 (2000) Net Capital Gain 5000 Therefore, it can be seen from the above computation that the net capital gain in relation to Eric comes to $5000 and the same is liable to be paid by him respectively. In relation to the previously mentioned computation, many points must be taken into account. Firstly, every personal asset bought by Eric have been purchased at an acquisition cost of more than $10,000 and that is why they are applicable for taxability of capital gain. Secondly, the collectibles bought by Eric have also been bought for an acquisition cost of more than $500 and that is the reason why these are taken into account for computing net capital gain or loss for the year (Pratt Kulsrud, 2013). Lastly, the net capital gain of $5000 has been derived by setting off the capital losses from the capital gain in the particular year It can be seen from the given case that the employer of Brian has granted him an opportunity to avail a three-year loan amounting to $1 million at a special rate of interest that must be paid by him in monthly installments. This criterion is also popularly known as loan fringe benefits wherein an employer offers loan facility to his employee at a special rate of interest that is lesser than the statutory interest rates of the market (Renton, 2005). Further, since the statutory interest is not known in the given case, it can be presumed that the loan provided on April 1, 2016, with an interest rate of 5.65% shall be the statutory interest rate of the given loan. Moreover, to compute the taxability of such loan fringe benefit, various steps can be carried out. Firstly, the taxable value of such benefit can be computed by excluding the deductible rule. In relation to this, the actual interest rate of such loan must be subtracted from the statutory rate of interest on such loan. Therefore, the interest as per the actual rate of interest shall amount to $1000000 * 1% = $10000. Similarly, the interest as per the statutory rate of interest shall amount to $1000000 * 5.65% that is $56,500 respectively. Thus, the taxable value shall amount to $56,500 - $10,000 = $46,500 Secondly, Brian must calculate the loan interest as per the statutory interest rate after assuming that the same was payable in relation to the loan. Therefore, interest as per the statutory rate of interest shall amount to $10,00,000 * 5.65% = $56,500 Thirdly, it can be observed that around forty percent of the loan has been utilized for settling the future obligations and other purposes. Therefore, the imaginary amount of tax deductible interest expense must amount to $56,500 * 40% = $22,600 Fourthly, just like the previously mentioned step, the actual interest amount of the tax deductible interest expense must amount to $10,000 * 40% = $4000 Fifthly, the actual amount given in the fourth step shall be subtracted from the imaginary amount in the third step. Therefore, it gives $22,600 - $4000 = $18,600 Lastly, after computing all the above-mentioned requirements, the final taxable figure can be ascertained by subtracting $18,600 from $46,500 that gives $27,900 respectively. After evaluating the previously mentioned steps, it can be stated that if the interest was payable after termination of the loan in place of payment through monthly installment basis, then the deemed time of such loan would have been considered from the time when such interest became payable or would have been paid (Nethercott et. al, 2013). An agreement has been entered into between Jack and Jill for the purpose of renting a property, and they are liable to share the property as joint tenants with no other disputes. Further, Jill is entitled to 90% share of the profits in relation to the sale of property whereas Jack will be liable to the remaining amount. Besides, in the event of losses, every loss must be borne by Jack alone and Jill does not take any responsibility for the same. Nonetheless, in the given case, it can be observed that a loss of $10,000 had taken place and based on the agreement, Jack alone is responsible to bear the same. However, he has full right to set off such losses with his other income so that the net income or loss for the year can be determined. Similarly, if no gains have accrued to him, he can also carry forward such losses for the upcoming years (Kenny et. al, 2017). Therefore, if Jack and Jill sell the mentioned property in the given case, it is assured that either gain or loss may incur. In the case of profit from the sale of such property, the same must be borne by both the tenants in the ratio of 90:10 wherein Jill shall attain 90% of the profits and Jack shall attain the rest. Besides, Jack can also set off the loss of $10,000 that has accrued last year in contrast to the profits that may arise from the sale of such property. Moreover, if there is a loss, Jill will not participate in the same, and Jack shall take responsibili ty for the entire amount wherein he can set off the same with other income or carry forward it to subsequent years. On a whole, the net outcome is that Jack has the right to set off his past losses with the profits of the current period so that net income or loss can be determined. Similarly, if by selling the property, losses are incurred, Jack is entirely responsible for the same and he can utilize his right to set off or carry forward the same. Therefore, Jill cannot be affected by any tax treatment in the provided case It can be observed from the case of IRC v Duke of Westminster [1936] that an individual has full right to make use of legal methods in a manner that can allow him or her to minimize his total income or total tax payable as a whole. Besides, no superior authority has jurisdiction in restricting him from doing so. However, if lawful methods are not adopted to manage the accounts, then the authorities have complete jurisdiction to restrict the same and ask for an increased amount of tax payable by him (Fullerton et.al, 2017). Further, the prevalence of authenticated documents in relation to managing the books of accounts is sufficient to prove that the methods adopted for decreasing total tax are genuine in nature. Nonetheless, the given case has proved to be of utmost significance until the emergence of other case laws in relation to accounting and taxation policies. As a result, the perception of people regarding the previously mentioned case has become distinct in nature. In relation to the current situation, this case has been of significant importance because it plays a key role in preventing organizations from influencing relevant details from their books of accounts and allows them to proceed only with genuine means (Saunders, 2015). This can be illustrated through an example wherein a business X suffering from major losses owing to high debts in the business can make use of the case law to change its details in the balance sheet or write off its fixed assets to their carrying values. In simple words, the organization X can alter its financials if it is facing major losses and even if authenticated documents are not shown, the mere transaction of writing off fixed assets will be enough t o validate the same (Fullerton et. al, 2017). Furthermore, if such business attempts to make use of fraudulent methods to do the same, then the case law plays a vital role in preventing the same from happening. On a whole, if any transaction or event that can assist an organization in doing a business efficiently and in a lawful manner, then it is appropriate for the business and not immoral or illegal It can be seen from the given case that there are various pine trees in a land that is owned by Bill and in order to graze sheep in the land, Bill has no other option than to cut the trees. If he hires a logging company to the same, he shall receive $1000 for every 100 meters of timber provided to them. Since, the given case does not provide relevant information about the total amount of receipts attained by Bill from the logging company, the same can be regarded as a revenue receipt, and capital gain tax must not incur upon the same. Further, if Bill attains a lump sum amount of $50,000 for providing the right to such logging company for clearing out the timber trees from his land, the same receipt cannot be regarded as a revenue receipt. This is because it is a non-recurring receipt and is associated with a lump sum payment that is received only after giving the right to perform the required task (Barcokzy, 2010). Nonetheless, this receipt must be considered as a capital receipt and the same must be taxable under the heading capital gain tax for the year. On a whole, it can be seen in both the cases that Bill receiving some amount of money. However, the major difference in both the cases is that in the first case, it is a recurring receipt and is not a lump sum payment that has been received after provision of the right to perform the required task. In contrast to this, it can be witnessed in the second case that the lump sum amount of $50,000 is a non-recurring figure because, after removal of timber from the land, it will surely take some time to grow again. Therefore, since Bill has offered a right to the logging company for clearing the timber from the land, and in exchange, he has received a lump sum amount, the same cannot be considered as a revenue receipt and instead, it must be regarded as a capital receipt (Thorpe, 2012). This is because it is mainly associated with the selling of an asset to the logging company and hence, taxable under capital gains. Similarly, the first case shall be taxable under the normal rate of taxes. References Barcokzy, S 2010, Australian Tax Casebook, CCH Australia Ltd Fullerton, I.G, Deutsch, R, Friezer, M.L, Hanley,P Snape, T 2017, The Australian Tax Handbook Tax Return Edition 2017, Thomson Reuters: Australia Kenny, P, Blissenden, M, Villios, S 2016, Australian Tax 2017, Thomson Reuters: Australia Kobestky, M 2005, Income Tax: Text, Materials and Essential Cases, Sydney: The Federation Press Nethercott, L, Richardson, G Devos,K. 2013, Australian Taxation Study Manual, Sydney. Pratt, J. W Kulsrud, W N 2013, Federal Taxation, Oxford university press. Renton N.E 2005, Income Tax and Investment, 2nd edition, Sydney Sadiq, K, Coleman, C , Hanegbi, R, Jogarajan,S, Krever, R, Obst, R, Teoh, J Ting, A 2017, Principles of Taxation Law 2017, Law book Australia Saunders, C 2015, The Australian Constitution, Carlton: Constitutional Centenary Foundation Thorpe, C 2012, Tax Pack dumped online returns encouraged ABC News, viewed 14 September 2017 https://www.abc.net.au/news/2012-07-09/tax-pack-dumped-online-returns-encouraged/411778

Sunday, December 1, 2019

The Differences between the Chesapeake and New England Area in Colonial Times Essay Example

The Differences between the Chesapeake and New England Area in Colonial Times Essay The Differences Between The Chesapeake and New England Area In Colonial Times Europeans began the colonization of America in the early 1600s. In the beginning they all came to escape from something in Europe, and while there were many various reasons for leaving, most were fleeing from religious persecution. The other main attraction was economic prosperity in a new world rich with resources, to either be sent back to Europe, or to simply use here and make a new life for themselves, better than that which they had back home. The English colonies of the Chesapeake nd New England were similar in terms of who founded them ( English settlers), but the similarities pretty much stopped there when it came to reasons for settling, and once they had established themselves how their economies and societies were set up. They differed greatly in economic structure, religious beliefs, societal structure, and also population make-up. The two regions were very close, but in the end became two completely different regions with unique identities. The New England area was originally settled by people seeking religious freedom in the new world. They were primarily Puritan Separatists. They decided to come to the new world after the Church of England separated from Catholicism in a decision made by King Henry VIII. Although the Church of England and Catholicism were no longer intertwined, they still felt they did not have the entire amount of religious freedom they desired. They decided that the best course of action would be to head to the new world so they could start a society in which they could practice their religious beliefs freely and without persecution. We will write a custom essay sample on The Differences between the Chesapeake and New England Area in Colonial Times specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Differences between the Chesapeake and New England Area in Colonial Times specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Differences between the Chesapeake and New England Area in Colonial Times specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They were also Joined by some quakers and catholics who had not Joined the church of England, who also wanted reedom to practice their religious beliefs how they saw fit. Although they came to the new world to start a society based on living a religious life,having religious freedom, and being a tolerant society, in reality they ended up being very pompous in their beliefs as being holier than thou towards the other colonies. This is because their entire societal structure was based on religion, and living as virtuous a life as possible. The Chesapeake region could not possibly be any more opposite of the New England region when it comes to their religious beliefs and practices. The Chesapeake region was founded primarily for economic gain, and therefore religion was not the cornerstone on which it was founded, as was the case with the New England region. The primary church in the Chesapeake region was the Anglican church. Religious participation and emphasis was very low in the Chesapeake region. Due to this their society was not structured around religion as was the New England region, instead it was structured around economic prosperity. The New England regions societal structure was completely based on religion due their being founded on the basis of religious freedom. This meant that everyone in the region was very faith oriented, and conducted themselves as so. The population in the New England region was almost completely white Europeans. There was very little to no commercial agricultural operations in this region as they came with the intent of religious freedom and not economic enterprise. Due to this they relied primarily on subsistence farming to provide for their wants and needs. The only real commercial ventures in the area at the time were ship building and woodworking. This led to their being a large amount of urban development in the area at the time ue to the need to house all of the people who lived in the region. They could afford the land to house as many people as they wanted since they did not need the land to use for farming and other agricultural endeavors as they were not concerned with making a profit off of them. In a very stark contrast to the societal and economic makeup to the New England area, the Chesapeake area was once again a polar opposite in almost every aspect mentioned above. The Chesapeake area was not founded on pursuit of religious freedom, but instead in the pursuit of economic prosperity. As such there society was completely structured around economic ventures and financial gain, primarily through the agricultural industry. The main cash crop for the area during this time period was Tobacco. Since they were focused entirely on agricultural enterprises and making as much profit as possible, their population makeup was very different as well from the New England areas population. They Chesapeake region was absolutely chock full of slaves. All of these slaves were needed in the area to work the agricultural fields at a low cost, or simply the nitial cost of the slave. Implementing slaves into the equation meant that all of the owners of these agricultural enterprises were able to maximize their profit, and therefore become very wealthy, which was the original idea behind founding their region from the onset. Due to this practice the regions population was primarily made up of slaves. It required a lot of slaves to work the immense amount of agricultural areas that were found throughout the region, and so they brought as many slaves over from Africa as they could. As a result of the area being founded olely for the purpose of agricultural enterprising and economic profit, there was very little actual urban development. Although the regions eventually Joined in the formal formation of the American colonies, they were completely different regions from the onset, and during their time. The Chesapeake region being founded completely for economic gains, while the New England region was founded entirely for the pursuit of religious freedoms. The societal structure of the Chesapeake area was completely founded and based upon economics, while the societal structure of the New England Area was almost ompletely faith based. The population structure in the Chesapeake area was almost entirely land owners and their slaves, while the New England area was simply comprised of white Europeans. There was no real heavy economy in the New England area at the time aside from ship building and wood-working since they were entirely focused on their faith, and in contrast the Chesapeake was completely focused on and centered around their agricultural economy. In the end although they were different, they came together and formed the beginnings of what is now our nation as we know it today.

Tuesday, November 26, 2019

Free Essays on Cultural Sensitivity In Nursing

â€Å"Maori or Pakeha (White man/ European), it shouldn’t make any difference. Nurses care for patients regardless of culture.† Discuss this statement in reference to Leininger’s Tanscultural Theory of Nursing and the Cultural Safety Model. __________________________________ Introduction: When it comes to optimizing nursing care the above statement does not reflect Leininger’s Theory of Transcultural Care which emphasises that appropriate regard is given to the cultural differences existing between Maori and Pakeha. Neither does it reflect Ramsden’s ideas of cultural safety. To begin, let us consider Leininger’s Transcultural model. Transcultural nursing: Leininger is an American nursing theorist whose approach is from a dominant culture and is based upon an anthropological viewpoint. In American society, the cultural diversity is enormous. Her work is an attempt to increase nursing effectiveness within this multicultural environment, whilst at the same time recognising that the provision and source of medical care originates from the more dominant Western culture. Nurses are encouraged to become educated about a wide variety of cultural beliefs and sensitivities; and specifically, to identify those aspects that are relevant to the context of nursing care. Leininger has defined Transcultural Nursing as a major area of nursing that â€Å"focuses on a comparative study and analysis of different cultures and subcultures, with respect to their caring values, expression, health/illness beliefs and pattern of behaviour with the intention of being able to develop a scientific and humanistic knowledge base that provides culture specific and/or culture-universal nursing practice† (Alligood, 1998). One of the key aspects within the Theory of Transcultural Nursing is the idea of the nurse being an ‘Observer’ of other cultures and having a strong understanding of the various concepts of culture in relatio... Free Essays on Cultural Sensitivity In Nursing Free Essays on Cultural Sensitivity In Nursing â€Å"Maori or Pakeha (White man/ European), it shouldn’t make any difference. Nurses care for patients regardless of culture.† Discuss this statement in reference to Leininger’s Tanscultural Theory of Nursing and the Cultural Safety Model. __________________________________ Introduction: When it comes to optimizing nursing care the above statement does not reflect Leininger’s Theory of Transcultural Care which emphasises that appropriate regard is given to the cultural differences existing between Maori and Pakeha. Neither does it reflect Ramsden’s ideas of cultural safety. To begin, let us consider Leininger’s Transcultural model. Transcultural nursing: Leininger is an American nursing theorist whose approach is from a dominant culture and is based upon an anthropological viewpoint. In American society, the cultural diversity is enormous. Her work is an attempt to increase nursing effectiveness within this multicultural environment, whilst at the same time recognising that the provision and source of medical care originates from the more dominant Western culture. Nurses are encouraged to become educated about a wide variety of cultural beliefs and sensitivities; and specifically, to identify those aspects that are relevant to the context of nursing care. Leininger has defined Transcultural Nursing as a major area of nursing that â€Å"focuses on a comparative study and analysis of different cultures and subcultures, with respect to their caring values, expression, health/illness beliefs and pattern of behaviour with the intention of being able to develop a scientific and humanistic knowledge base that provides culture specific and/or culture-universal nursing practice† (Alligood, 1998). One of the key aspects within the Theory of Transcultural Nursing is the idea of the nurse being an ‘Observer’ of other cultures and having a strong understanding of the various concepts of culture in relatio...

Saturday, November 23, 2019

Jocasta from Oedipus the King - Jocastas Monlogue

Jocasta from Oedipus the King - Jocastas Monlogue This dramatic female monologue comes from the Greek play Oedipus the King, Sophocles’ most famous tragedy. Some Necessary Background Information Queen Jocasta (Yo-KAH-stuh) is one of Greek mythology’s most ill-fated characters. First, she and her husband King Laius (LAY-us) learn from the Delphic Oracle (a sort of ancient fortune teller) that their newborn child is destined to kill his father and marry his mother. So, in the play’s first attempt by characters to outwit Fate, they pierce their baby’s ankles to bind them together and leave the child out in the wilderness to die. Little does Jocasta know that a kindly herdsman saves her child. The baby is called Oedipus (ED-uh-pus) – which means swollen ankles - by his adoptive parents, King Polybus (PAH-lih-bus) and Queen Merope (Meh-RUH-pee) from the  nearby city-state of Corinth. When Oedipus grows up, completely unaware that he was a â€Å"foundling,† he learns of the  prophecy that claims that he will commit both patricide and incest. Because he believes that this prediction applies to Polybus and Merope, the parents that he loves, he quickly leaves town believing that he can avoid that terrible fate. This is the plays second attempt by a character to outwit Fate. His escape route has him heading towards the city of Thebes. On his way there, he is almost run over by the chariot of an arrogant king. This king just happens to be King Laius (Oedipus’s biological father). They fight and guess what? Oedipus slays the king. Prophecy Part One fulfilled. Once in Thebes, Oedipus solves a riddle that saves Thebes from a monstrous Sphinx and therefore he  becomes the new king of Thebes. Since the previous king died in an incident of ancient road rage, which for some reason no one ever connects to Oedipus, the current queen Jocasta is a widow and needs a husband. So Oedipus weds the older but still beautiful Queen Jocasta. That’s right, he marries his mother! And over the years, they produce four children. Prophecy Part Two fulfilled – but almost everyone, including Oedipus himself, remains unaware of all of the thwarted efforts to trick Fate. Just prior to the monologue below, news has arrived that the king Oedipus believes to be  his father has died – and it was not at Oedipus’s hand! Jocasta is exceedingly pleased and relieved, but Oedipus is still bothered by the second part of the prophecy. His wife tries to ease the fears of her husband (who is also her son – but she has not figured this out yet) in this speech. JOCASTA: Why should a mortal man, the sport of chance, With no assured foreknowledge, be afraid? Best live a careless life from hand to mouth. This wedlock with thy mother fear not thou. How oft it chances that in dreams a man Has wed his mother! He who least regards Such brainsick fantasies lives most at ease. In another translation of the same monologue translated by Ian Johnston. (Locate Line 1160.) This translation is more modern than the one above and will help you understand the heightened language. (Its also worth looking through this version of the play for additional monologues by Jocasta.) Many Freudian scholars have paid particular attention to this short dramatic monologue. Read up on Freud’s Oedipal Complex and you will understand why. Video Resources Here is a short, animated version of the story of Oedipus the King. This video tells the story of Oedipus in Eight Minutes.

Thursday, November 21, 2019

Principles of Finance Paper Assignment Example | Topics and Well Written Essays - 1000 words

Principles of Finance Paper - Assignment Example Discussion The first principle discusses the competitive financial environment. This principle outlines four factors that affect the business environment. These are: the principle of self-interest behaviour, the principle of two-sided transactions, the signalling principle and the behavioural principle (Emery, Finnerty and Stowe, 2007). The principle of self-interest means that the company will always look out for its best interests. BP develops new and innovative technologies for oil exploration and drilling. This technology is used to further the company’s interests. New drilling techniques are not revealed to competing companies. The principle of two-sided transactions means that BP often cooperates with minor companies around the world in the provision of its services. These collaborations are mutually beneficial to both parties. The signalling principle explores the concept of a company’s decisions’ influence on the public. BP’s investment in research on renewable energy creates a positive impression on the public, making them more willing to invest in an environmentally-conscious company. The behavioural principle means that a company utilises market information to make rewarding investments. BP’s investments have grown to include alternative energy, shipping and treasury services. This is in addition to its wide variety of oil and gas investments. This wide portfolio caters to a wide range of market needs, cementing BP’s position as one of the largest companies in the world. The four principles of value are: The principle of valuable ideas, the principle of comparative advantage, the options principle and the principle of incremental benefits (Emery, Finnerty and Stowe, 2007). BP’s research and development department produces innovations in solar power, biofuel and wind power. These fresh and new ideas keep the company ahead of its competitors. Following the principle of comparative advantage, BP has estab lished a reputation as a success in its field. This public perception as a financial giant gives them an edge over their competitors. The company also gains incremental benefits when it invests millions in green energy and renewable energy. Though these amounts may seem a waste, the investments pay off in scientific discovery and public approval of the company’s efforts. BP also ensures it has a variety of business options to invest in, cushioning them against serious losses should one option fail (Benninga, 2008). The principles that emerge from observing financial transactions are: the principle of risk-return trade-off, the principle of diversification, the principle of market capital efficiency and the time-value-of-money principle (Emery, Finnerty and Stowe, 2007). Investing large amounts of money in ventures such as offshore drilling pays off with great dividends. Energy industries are a high-risk, high-return enterprise. BP also diversifies its investments in multiple securities, ensuring maximum returns. The capital market runs on an efficient system, with up-to –the minute coverage of stock prices. BP is registered on high-profile stock exchanges such as the London Stock Exchange (LSE) and the New York Stock Exchange (NYSE). Updates on stock are relayed internationally

Tuesday, November 19, 2019

Build team effectiveness Essay Example | Topics and Well Written Essays - 500 words

Build team effectiveness - Essay Example Ineffective teams have low unity of purpose; the group members show a great deal of indifference, disagreements are dealt with ineffectively. To build team in a new team that has never worked each team member must engage themselves in a number of team building activities that will assess the strengths and improvement opportunities of the new members of a team, and thereafter formulate and implement plans designed to increase the overall effectiveness of a team (Parker and Kropp, viii). According to Heinemann and Zeiss (79), conflict is considered to be part of group development. Without effective conflict management mechanisms, conflicts between the members of a group can result in hostility, anger and misunderstandings. The members of a team are encouraged to not suppress their discomfort as suppressed or unresolved conflict can serve to increase hostility in team in addition to greatly polarizing the team members. Team leaders on the other hand should ensure that they create an atmosphere where the team members can be able to express their discomfort or give their opinion. The leaders can also employ the use of some of the conflict management styles such as accommodating, compromising and competing method where suitable to resolve conflict in the team. For a team to be highly effective, it must first set goals that are designed to be specific, measurable, achievable, relevant and time bond. As much as possible, all the team members should be allowed to make their input during the designing and wording of these goals. Individual team members should consistently communicate with each other to ensure that all the members are able to receive and understand similar information pertaining to the group. The team leader should work to ensure that the team is well staffed, each members understands the purpose of the group as well as their respective roles within the group. In addition to this the group leader should be able to

Sunday, November 17, 2019

Dc V. Heller Essay Example for Free

Dc V. Heller Essay Winter Honors Civics amp; Economics B-1 Case name: DC V. Heller A controversial topic came about in the year of 2008. It was concerning whether or not DC’s gun law was following along the lines of the Second Amendment Rights. A man by the name of Dick Anthony Heller was a special police officer and had gone in to register for a handgun for his home. The true underlying issue was whether or not the rights were protected under the Second Amendments which states: The right to bear arms. The uprising stipulation in the District of Columbia is that they have a state law that concerns the registration of a handgun. When looking into further depth of the law the following things must be adhered to in the stipulations of having a hand gun. It states that in order to have a registered handgun it must be â€Å"†¦unloaded and disassembled or bound by a trigger unless they are being used for lawful recreational activities or located in a place of business. DISTRICT OF COLUMBIA v. HELLER. n. pag. SIRS Government Reporter. Web. 24 Jan 2013. ) When the case was first taken up before it came to the Supreme Court, in the lower court system the verdict was dismissed until it was later reversed. The two court systems that herd the case before the Supreme Court were the Courts of Appeals and the district court. The arraignments for the plaintiff were; Dick Anthony Heller was dismissed for another four years until it was taken up again. In the arraignments for the Defendants â€Å"†¦DC found that the challenge to the constitution and its validity was without merit †¦Ã¢â‚¬  It seems as if they were trying to throw salt on the technicality of what the Constitution says in Amendment two and the right to bear arms. In the end what the plaintiff really wanted were his rights to be acknowledged, being that it’s in the constitution and he was a police officer at the time. As well as he wants to be able to have a gun in his house for protection as most people would want. In the lower court systems had voted against what the plaintiff had brought forth as evidence. When it was finally hear in the Supreme Court the case was ruled in favor of the plaintiff. Justice Stevens wrote majority of the decision by stating that the Second Amendment is given to everyone that is a citizen of the United States and that right can’t be taken away to a certain extent. There were concurrent opinions that were made by Justice Stevens who said if things are within our rights then we should be able to obtain them and use them to the fullest extent of our abilities. District of Columbia v. Heller a? â€Å" Case Brief Summary. Lawnix Free Case Briefs RSS. N. p. , Fall 2008. Web. 28 Jan. 2013. ) The dissenting arguments of opinion came from Stephen Breyer, who stated that the second amendment is only for militia related ordeals and not a matter of being used as self defense. Heller at the time was a special police officer so therefore it was really questionable on w hy the lower court verdict had made such a big deal out of the entire situation. The majority opinion was in favor of the plaintiff who wanted to register for a hand gun in the first place for the protection of his home. The importance of the case was that a man was being withheld his legal rights that are stated under the second amendment. It showed as well that a state law can be overturned by a higher government system. This case specifically was a major part of the Constitution because it showed a prime example of states trying to withhold the rights that we have as citizens. It brings light to the different things that certain state governments try to bring down and cover up.

Thursday, November 14, 2019

A Study of Narcissism :: Psychology Essays

A Study of Narcissism Missing works cited Spanning back to the era of ancient Greek mythology, narcissism is currently recognized as an â€Å"infatuation and obsession with one’s self to the exclusion of all others†, and as the egocentric pursuit of one’s gratification, dominance and ambition† (Vaknin 1). This egocentric disorder is named after the ancient Greek myth of Narcissus- a man so enchanted by his own reflection that he pined away before it. The origin of narcissism as an acknowledged psychosis is deeply rooted in the mythological source of its very namesake. Narcissus’ obsession with image shows his self-idolization, but also hints toward an insecurity regarding identity and self worth (Alford 3). According to Ovid’s classic account, Narcissus is quoted saying: â€Å"Am I the lover or beloved? Then why make love? Since I am what I long for, then my riches are So great they make me poor.† (Ovid 464) Parallel in character to Narcissus, those diagnosed with his disorder are consumed by an exaggerated drive for supremacy and control. Characteristic also is a predilection toward entitlement. Narcissists tend to the notion that one is worthy of great admiration and esteem, regardless of his or her accomplishments (Vaknin 5). Present psychology diagnoses this sort of self-fascination as a distinctive mental health illness - Narcissistic Personality Disorder, or NPD as documented in the fourth edition of the Diagnostic and Statistics Manuel (1994). Common characteristics of an individual afflicted by the disorder include: feelings of grandiosity, desiring a state of unequalled brilliance, the need for constant affirmation, and the â€Å"interpersonal exploitation†(DSM 1994) of others for self- achievement. Narcissism is usually seen as an infatuation with self so acute that the welfare of others is ignored. This is due to the narcissistic opinion that people exterior to the ‘self’ simply serve to mirror one’s own importance. As analyzed by Freud, the story of Narcissus and its resulting condition can be divided into two categories: â€Å"regressive† versus â€Å"progressive† (Alford 35). Freud interprets narcissistic behavior as neither sick nor healthy, but indicative of the normal human condition.

Tuesday, November 12, 2019

Social Networking and College Athletes

Freedom of Speech in College Athletics Brent Schrotenboer argues that the reputation of colleges is more important than the views and opinions of a student-athlete that attends such colleges. Student-athletes participating on the women’s soccer team at San Diego State University were suspended for posting inappropriate pictures and statuses on a social networking site. They were warned by their coach that a punishment would be issued upon their continuance of posting such statuses about consuming alcoholic beverages and criticisms of the soccer program.The students did not heed their coaches warning and were thus penalized for it. The student-athletes felt that the punishment violated their fundamental right of freedom of speech outlined in the Constitution. College administrators are desperately searching for a solution to this ongoing problem that allows anyone to access the postings of college students and athletes alike. Some colleges allow the discretion of college coache s to regulate their players’ social networking activities and others set regulations for all sports programs.The total prevention of the use of social media by college athletes should not be implemented by college administrators because alternative solutions exist such as programs that aid coaches in controlling students’ social activities, social media is a valuable tool for student-athletes to connect with their fans and the world, and criticism is a fundamental right owned by any citizen of the United States.As the issue of social networking in the college environment increases in difficulty, solutions to this debate have been researched, and one potential aid to coaches is the development of applications to help monitor student-athletes social media postings. Medcalf explains that Varsity Monitor is a firm that provides a computer application that allows schools to filter and identify problematic social media activity (â€Å"Policing†). Applications such as Varsity Monitor can greatly increase the power of coaches in regulating what their athletes post without encroaching on the right of freedom of speech.These applications do not prevent the athletes from posting inappropriate statuses, yet they allow the coaches to filter the statuses and delete them if warranted. This does not take away the freedom of speech because once the posts are up anyone can see them, so the act of free speech is upheld. If the coaches do not want the statuses to be continued to be seen however, they have the ability to delete them at their own discretion.The coaches should clearly include that the applications are being used in their code of conduct if one exists at the university or college so as to prevent discrepancies among players and coaches when the coaches use their application to delete a post. Social media is a very effective way for fans and peers of college athletes to connect with each other. It is also used to quickly convey news about the team or college from the players to the fans which is considered vitally important to the recipients of the news because they want to support their favorite team.Bruce Feldman interviewed Matt Barkley, USC’s starting quarterback who frequently uses twitter, and he stated â€Å"It’s my own words, my own thoughts that are coming directly from me, they (the media) can’t twist your words, because that’s exactly what you wrote† (â€Å"Social-media†). The social networks allow the athletes to voice their own opinion that is not altered by the media because what they post is exactly in their own words and it is not relayed to the public by a separate news writer or analyst.This is a valuable aspect of social networking to college athletes because it solidifies their right of freedom of speech, and it allows their true opinion to be relayed directly to their fans. This also means that student-athletes must take responsibility for their own posts, and be aware that a negative response from their fans and the public is a possible outcome in reaction to their posts. Criticism is an important factor included in the freedom of speech, and at times it can be very controversial.College athletes must be aware of what they post and they must consider if they post criticism that it may be risky. College coaches around the nation agree that student-athletes can be immature, and it is their responsibility to guide their players in what they say and do when in the public light. Zain Motani writes that we acknowledge that athletic departments and universities need to protect their brand, but at what point does this monitoring become Big Brother like and overstep the boundaries of what is and is not okay? (â€Å"The Use of Social Media†).Coaches should guide their players in what they say instead of over regulating their social networking policies in order to uphold the first amendment which includes the freedom of speech. Many colleges a nd universities agree that their reputations cannot be tainted under any circumstances and they will take any degree of action to prevent a scandal associated with their respected college. Many administrators have the opinion that the easiest way to prevent a scandal is to ban all social networking activity by student-athletes.Another policy that is being enforced at universities is that the players are required to give their passwords to their coaches. These policies violate the freedom of speech because it completely prevents players from expressing their own opinions. In this regard, college athletes are just like any citizen of the United States, and preventing them from using social networking sites takes away their constitutional right. The ongoing debate between coaches and their student-athletes seems monumentally difficult to resolve.Finding a solution that pleases both sides of the argument is a delicate procedure. New technologies should be researched that allow coaches a nd administrators to exercise their power of regulating what their athletes post without angering them. An application like Varsity Monitor can be implemented with improvements that give coaches the ability to monitor and regulate what their athletes post before they are submitted for the public to see unlike the present programs that only allow the deletion of already posted statuses and pictures.However, the use of these applications must be aware to the athletes and explained in detail in order to prevent misunderstanding between the two parties. Coaches can include what applications they are using and how they are using them in their original code of conduct that is signed by both coach and athlete. This can entirely prevent the posting of inappropriate statuses and pictures by student-athletes for good.

Saturday, November 9, 2019

Combating corruption Essay

Combating means to take action to reduce or prevent (something bad or undesirable). here in this context we are talking about corruption. So corruption means the misuse of power for own gain. Corruption affects adversely country’s economic development and achievement of developing goals. It promotes in efficiency in utilization of resources, distorts the markets and compromises quality. We know that corruption will not disappear from society. Our efforts are meant to restrict corruption and to protect as much as possible the poor and weak in our societies. In the end all corruption costs are paid by the consumer and the tax payers. They need protection. â€Å"Its the action, not the fruit of the action, that’s important. You have to do the right thing. I may not be in your power, may not be in you time, that there will be any fruit. But that doesn’t mean You stop doing the right thing. You may never know what results come from you action, But if you do nothing, there will be no result.† -Mahatma Gandhi TRANSPARENCY: AN EFFECTIVE TOOL From the very beginning I would like to say that transparency is an effective tool in order for democracy to function and to prevent corruption. Transparency of government means that people can see what’s going on inside a government. The question rises here is that why government hide information from us? I think that hiding is a work of evil as old people says. So hiding information by the government from us is an evil work and when evil word is used in reference with government it mostly refers to CURROPTION. Corruption is the function of both opportunities to request and receive brief and the risk of detection. Corruption exists in every sector of a society. It damages the development of a nation by undermining faith in  public institutions, increases the cost of firm and discouraging the foreign and domestic investigations. According to the Transparency International’s 2009 repot corruption is the most rising challenge for business sectors both developing and industrialized counties. At the individual level, it raises the transaction cost and introduces reputational risk as well as opens up for extortion regardless of the sector and level of transaction, CORRUPTION HAMPER DEVELOPMENT. The UN point out that corruption takes many forms that very in degree, from the minor use of influence to in situationalized bribery. Corruption takes place in offline and online environments. Even if It take place in offline, which no doubt corruption does, it may leave trace online such as interpersonal communications, money transfer and indeed the opposite – lack in transaction.

Thursday, November 7, 2019

Music And Me essays

Music And Me essays From the beginning of the world, music has been an important element in different dynasties, places, societies and individuals. Music actually has a lot of purposes, which can help us in our daily life. Nowadays, music involves some help in medical treatment. For example, many psychologists are trying to let their patients hearing some music, so that their patients will be put into a state of hypnosis naturally without using any medicine. In addition, music has been string along with me for many years since I was born. As a result, music has become my good friend and it also influences my personality a lot. Music is my good friend. I had been fond of music for a long time since I was small. As I could remember, the first time that I get in touch with me was a mini electronic piano. After I received this piano, I played it all the time, wherever I went I would bring it along with me. The sound of it was so nice that I realized that music was such a wonderful thing so that whenever I heard of music, I would be very concentrated on it. Later on, my mother discerned my love on music; she then sent me to learn piano and bought me a real piano. As I grew older, I had joined the choir in school and participate in many musical events. In this few years time, I usually join with some friends and go to karaoke. Therefore, music is also like one of my friends. Music can cheer me up and it is also a kind of relaxation for me. Not only me, music is also a kind of relaxation for many people. When I am downhearted, I usually stay at home and listen to music. General speaking, I prefer pop music to classical music. Classical music often gives me a feeling of melancholy and bored. On the other hand, most of the pop music are more down to earth. Moreover, listening to some music which concern about the natural is also my favourite. Since listen to those music can make me feel more tranquil as well as vitality. And lis ...

Tuesday, November 5, 2019

ACT in 8th Grade

Should You Start Prepping for the SAT/ACT in 8th Grade SAT / ACT Prep Online Guides and Tips Are you an 8th grader curious about the SAT and ACT? You might be surprised that you already have a lot of the skills you'll need to do well on these tests, and you're capable of picking up many more. Whether you're prepping to get a headstart for high school or taking the SAT/ACT to qualify for talent competitions, read on for some compelling reasons why you would benefit from prepping in 8th grade. First, why would you take these tests in the first place? Why Would You Take the SAT/ACT? There are a number of reasons why students take the SAT or ACT. The most obvious one would be to get into colleges and universities. Perhaps more immediate for many middle schoolers are the talent competitions and special programs that require the SAT/ACT as part of theirapplication processes. But what if the SAT/ACT is not required for you yet? Is there any reason to start preparing if you don't really have to? Absolutely. Below I'll discuss a bunch of other strong reasons to start prepping for these important tests. First,when are these tests required? For College Most 4-year colleges require the SAT or ACT as part of a student's application, along with a personal essay, teacher recommendations, high school transcript, and other records. Since admissions are so competitive, a strong SAT/ACT score can go a long way to making your application stand out. Prepping for these tests is key to performing well and achieving your target scores. The SAT and ACT are different from most tests you'll take in school, and they require you to be strategic, work efficiently, and demonstrate a variety of skills in a limited, often stressful, amount of time. Because prep is such a significant part of the SAT/ACT experience, many students take the tests several times to gauge their level, identify and overcome their weaknesses, and improve their scores the next time. Some students even build up their overall scores section by section, by focusing intensively on math on one test date and reading on another (to give just one example). Plus gaining familiarity with the test helps students breathe easier and feel less stressed out on test day. So once you understand the power of prep for the SAT/ACT, imagine if you started prepping even before you got to high school. If you devoted just an hour or two weekly or biweekly to learning concepts and applying them to sample test questions in the 8th grade, you'd be well-versed, maybe even an expert, by the time you take the tests. You might even finish taking the tests before junior or senior year, when your friends are scrambling to balance the SAT/ACT, finals, clubs, sports, and college applications. Getting these tests done early could be a welcome relief once you reach junior or senior year. If you're applying to a 4-year college, you're very likely to be taking the SAT or ACT at least once in high school, if not several times to build up your score. The other type of program that might require the SAT/ACT in 8th grade is a talent competition or special academic program. For Talent Competitions The other circumstance where the SAT/ACT is required is when applying for talent competitions. Some special programs for academically gifted and motivated students have application processes similar to those you'd undertake for college. And just like with college applications, you'll want to achieve a strong score to be a competitive candidate for these programs. Some of the programs for middle schoolers are Belin-Blank Exceptional Student Talent Search (BESTS) at the University of Iowa Center for Talented Youth (CTY) at Johns Hopkins University Joseph Baldwin Academy (JBA) at Truman State University Midwest Academic Talent Search (MATS) at Northwestern University Talent Identification Program (TIP) at Duke University If you're interested in any of these programs, then you'll want to prep and take the SAT or ACT toqualify. If you choose the SAT and want to preserve your scores, you'll have to contact College Board so they don't delete your score reports. With both the SAT and ACT, students applying to these programs can choosea one-step registrationoption. So applying to college and talent competitions are the main reasons why the SAT or ACT are absolutely necessary tests to realize your goals. But what about all the other advantages andbenefits that come from prepping for the SAT or ACT? Slow and steady wins the race! Also, I would love to watch this race. Reasons to Prep for the SAT/ACT in 8th Grade Prepping for the SAT or ACT in 8th grade will not just help you become an expert on the tests, it may also help you prep for other tests like ACT Aspire and thePSAT, as well as develop other academic and organization skills. First, what do I mean about becoming an SAT/ACT "expert"? Boost Your SAT/ACT Scores As I talked about above, prep is extremely important for doing well on the SAT or ACT. Doing well in math class does not necessarily equate to a high SAT/ACT math score, nor does being a lifelong reader guarantee you a high score on the reading sections. That's because these tests are unique in the way theyrequire strategy and time management skills. They also ask strangely worded questions designed to distract you from the correctanswers. Luckily, the way they do this stays the same year after year. This means that with careful studying, you can avoid the pitfalls and arm yourself against these tricky maneuvers. Does this sound like a tall order? It may require effort and focus, but every student is capable of improving their scores on these tests. And because all of this careful studying takes time, starting early, like in 8th grade, may be the best way to reach your goals. If you devote just a few hours every one or two weeks over the school year to SAT or ACT prep, then this studying will really accumulate over time. You'll see a great deal of improvement without having to stress about running out of time or having to study a ton of material all at the same time. As the tortoise and the hare taught us, slow and steady wins the race. Prepping will also help you on tests like the ACT Aspire and the PSAT, which you may choose to take earlier than junior year, when it counts for National Merit distinctions and scholarships. Get Ready for the ACT Aspire and PSAT The ACT Aspire, formerly the ACT Explore, is a computer-based ACT test that, like taking an official practice test, can help gauge your progress and give you a sense of where you need to improve. Since it's so similar to the ACT, prepping for the ACT can help you perform well on this test, as well. Since it's still a relatively new test, keep in mind that there are several variables that might not make it the most accurate predictor of how you'll score on the ACT. All th grade students in high school also take the PSAT, which is used to determine National Merit distinctions and scholarships. If you're looking to improve your scores on the PSAT and qualify for National Merit, then you might want to consider taking the PSAT even earlier, like in 9th or 10 grade. Since the new PSAT is so closely aligned to the new SAT, your prep will help you a great deal on both tests. This is another consideration if you're still deciding between the SAT and ACT and want to determine which one will better reflect your abilities and help you get a high score for your college applications. Apart from applying to college, enhancing your study skills and academic knowledge will help you in general in your 8th grade classes and as you make the transition into high school. Prepping for the SAT or ACT in 8th grade can be hugely beneficial for your academic understanding and performance in school. Get a Headstart on High School By studying SAT/ACT math, reading, and vocabulary, for instance, you can reinforce what you've learned in school. Timing yourself might have the added benefit of allowing you get more homework done in a shorter amount of time. Since the SAT and ACT are meant for high schoolers, you probably haven't learned all of the concepts that appear on these tests yet, like geometry or certain high-level reading. That doesn't necessarily mean that these concepts are out of reach, though. By prepping now, you can get a headstart on material you'll learn in high school. Not only will the SAT and ACT lose some of their mystique and become totally within your reach, but your high school classes won't seem so unknown, either. Instead, you can learn and become more confident in your knowledge by studying independently of your classes in school. Prepping for the SAT or ACT in 8th grade can have beneficial effects on your test scores, learning, time management, and study skills.If you agree that these are all worthy goals, then you're probably now wondering, how can I go about prepping for the SAT/ACT? Give yourself a headstart on high school. How Can You Prep for the SAT/ACT in 8th Grade? While there are lots of resources to help you prep for the SAT and ACT, the ones that you should never leave out are the official practice tests from the testmakers themselves. Official practice questions are the gold standard when it comes to studying, since they are the truest representation of the types of questions and format you will encounter when you take the test yourself. PrepScholar's online test prep can also be exceptionallyhelpful for 8th grade students. Unlike other test prep programs and books, PrepScholar doesn't assume you're already a high school student. Instead, it meets you at your level, determineswhat you know and what you need to learn, and helps you keep track of your progress with a planned out schedule and progress reports. Plus since it's an online program, it can further help you develop the skills you'll need for computer-based tests like the ACT Aspire. Test prep books are also good resources that cover a lot of material, but you've got to be discerning about their quality. They also require a lot of independence and discipline from you to make the time to study, score your own practice tests, and analyze your incorrect answers. One great place to start small and gradually build your test prep is with SAT Questions of the Day and ACT Questions of the Day. You can also find a limited number of practice questions on the College Board and ACT websites. Whiie these resources will offer you direct practice for the SAT or ACT, you can also integrate prep with your studies in school to ensure that you're covering the concepts you'll need. Let's briefly break down what's on the SAT and ACT so you can see how each sectionconnects to your classes. These sections are Math, Critical Reading, and Writing on the SAT, or Math, Reading, English, and Science on the ACT. Math The math section of the SAT covers numbers and operations, statistics and probability, algebra, and geometry. The ACT goes one step further and covers some trigonometry. The major emphasis on both tests is on algebra, with a substantial emphasis on geometry, as well. If you're in 8th grade, you probably haven't studied too much geometry yet, and may have only just started studying algebra. To get more practice, you could introduce yourself to a new concept every couple of weeks and practice it. You could also take the math you're learning in school, whether it's probability or algebra, for example, and seek out related SAT/ACT practice problems. While some of the math section on the SAT/ACT may be new, you likely have a lot of the foundational skills you'll need to do well on the SAT Critical Reading and ACT Reading. Critical Reading / Reading Both the Critical Reading section of the SAT and Reading section of the ACT ask you to read passages and answer questions that demonstrate your understanding and interpretation. Unlike your English classes (probably), these questions are not subjective or open to debate. Instead, there is only one 100% correct answer - the rest have some error or logical flaw in them. Your reading comprehension skills may be less easy to quantify than your understanding of specific math concepts. However, reading widely and practicing with SAT or ACT passages can help you become a more advanced reader over time. Plus you can study vocabulary and get a sense of how the same words may be used differently in various contexts, an important skill for both the SAT and ACT. If you like reading, then practicing these questions may not seem like so much of a chore. The random excerpts can actually have really interesting, unique information, and being a critical reader is a great skill to have for the tests, school, and life in general. The other sectionsthat overlap between the SAT and ACT are the Writing and English section. Writing / English The Writing section of the SAT and English section of the ACT also relate to the skills you develop in your English classes. They test your understanding of grammar and word choice. You may also write the essay, which is meant to be a persuasive essay with a 5 paragraph structure. Paying attention to these skills in your English classes will be beneficial for your SAT/ACT prep. Conversely, practicing with sample questions can help you improve your writing skills, which will help you in 8th grade and all four years of high school. Plus you might get a whole lot speedier at producing essays for class. Finally, the last section that you need to prep for only applies to the ACT: the Science section. Science You might be relieved to hear that the Science section of the ACT doesn't actually test very advanced scientific concepts or require too much specific recall of facts and figures. Instead, the science section is similar to Reading, in that you need to have the skills to comprehend excerpts, data, and graphs. All of this is in the context of biology, chemistry, and earth sciences. As an 8th grader, you can not only develop your science and lab skills with prep, but you can also take an SAT and ACT practice test and determine which one is better for you. That way you can focus all your prep on the test that will allow you to get the highest scores for your college applications. We should all be asprepared as this guy. To Sum Up... If you're starting to think about the SAT or ACT, prepping in the 8th grade can be very valuable. Not only can it help you get prepared for the SAT/ACT and PSAT, but it can also benefit your learning in school. Getting a headstart can also be a great challenge, ease the pressure once you get to high school, and put ahead of the curve in math, English, and maybe even science, if you're taking the ACT. Since you'll have years to prepare, you can start slowly and gradually become an expert on the tests. When you finally sit for the official tests, you'll now exactly what to expect and how to achieve your scores. Plus all your dedication and studying will pay off in a huge way once you get to high school and eventually, to college. What's Next? Are you planning to take the official SAT or ACT in 8th grade? Read about what makes a good score on the SAT and ACT for 8th graders and how you can boost your scores even higher the next time you take the test. Are you prepping for the PSAT, too? These are some good reasons you might consider taking it as a freshman. As you know by now, the best way to prep for the SAT and ACT are with official practice questions from the testmakers themselves. Download free pdfs of SAT practice tests and ACT practice tests here. Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Sunday, November 3, 2019

Treaty of Sevres And The Founding of Modern Turkey Essay

Treaty of Sevres And The Founding of Modern Turkey - Essay Example On 12th February 1920, the Ottoman parliament was forced to shut down after their regular session ended. The parliament was thereby abolished a month later on 18th March 1920. Neither the Ottoman Sultan Mehmed VI Vahdeddin was able to ratify this agreement in parliament five months later, nor could the official newspaper (Takvim-i-Vakayi) publish its details. It was decided that the Ottoman Empire would be represented by four signatories during the signing at Sevres near Paris. However, prior to the ratification, the Turkish War of Independence forced the former wartime Allies to re-negotiate, re-sign and ratify the new Treaty of Lausanne 1923. The terms of the treaty broadly outlined changes to three different areas of land controlled by the Ottomans – Middle East, Anatolia and the Ottoman Empire. Armenia and Hejaz (now a part of Saudi Arabia) were given their independence. Kurdistan was to be given independence with Mosul (the Kurdish vilayet) joining independent Kurdistan. The wartime Sykes-Picot Agreement assigned Mesopotamia and Palestine to the United Kingdom as mandated states. Lebanon and most of Syria was given to France under a mandate as well. Nine-year Italian-occupied Dodecanese and Rhodes including portions of southern Anatolia were given to Italy completely. Greece was given Thrace and Western Anatolia including the crucial port of Izmir or Smyrna. The remaining Bosphorus, Dardanelles and the Sea of Marmara were demilitarized and internationalized as part of the Sevres Treaty.

Thursday, October 31, 2019

Local Partnerships in Community Empowerment Essay

Local Partnerships in Community Empowerment - Essay Example It is actually a fuzzy spectrum of activities. People may engage at different depths, in different parts of the spectrum, at various times in their life. The easier it becomes for people to become involved, and, crucially, to disengage at personal need, the more likely they are to feel able to act. It is this principle which operates behind local partnerships - to enable the person to become engaged and become empowered without having too much burden to bear. Local partnerships have been established particularly in the United Kingdom and in Poland which is the focus of this study. In this paper, I will be determining whether local partnerships are effective in empowering the community. I will be looking at how the Local Strategic Partnership (LSP) of the United Kingdom and the Local Initiatives Program (LIP) of Poland have fared in the years of its implementation. In the end, I will be arriving at some conclusions about whether local partnerships deserve a place in public governance. In the UK, community involvement has been integrated in public governance. It finds expression in the so called Local Strategic Partnerships (LSP) which is non-statutory, multi-agency partnerships that match local authority boundaries. LSP's bring together at a local level the different parts of the public, private, community and voluntary sectors allowing different initiatives and services to support one another so that they can work together more effectively. (ODPM, 2004, 2006) Lack of joint working at local level has been one of the key reasons why there has been little progress in delivering sustainable economic, social and physical regeneration, or improved public services, that meet the needs of local communities. Ideally, a combination of organisations and the community working co-operatively as part of an LSP will have a far greater chance of success. To achieve these improvements, the Government, local authorities and other service providers must work co-operatively, change the ways they work, reallocate resources and 'bend' their mainstream programmes to tackle issues that really matter to local people.(Orton, 2004) LSPs have the aim of bringing about widening involvement in governance. LSPs are a long way from uniform institutions. Their history, composition and working arrangements vary enormously. The 'board' of an LSP may include anything from 12 people to more than 60. Board members may be nominated by sub-groups or partner organisations, or invited by the board, or recruited through public appointment processes, or elected by community forums. I LSPs were introduced by the Government as a means of improving inclusion in the development of priorities for service provision on a local level as well as in its continuing governance. In its 2002 report 'We Can Work it Out' the Local Government Association said that LSP's have been established to support localities in their attempts to work together more coherently in the pursuit of community wellbeing and good governance by providing a single strategic focus within a locality. (Local government Association) Hillary Armstrong wrote in the DETR Local Strategic Partnerships Consultation Document of October 2000: We do not want to start

Tuesday, October 29, 2019

Product Portfolio Analysis of Heinz Case Study Example | Topics and Well Written Essays - 1500 words

Product Portfolio Analysis of Heinz - Case Study Example The BCG growth-share matrix displays the positions of business units on graph of the market growth rate against their market share relative to competitors. Of all the products launched by Heinz between 2003 and 2006, sauces, dressings and condiments took the largest share, of 25.5%. However, ready meals also took a sizeable share of 20.9%. Other categories that been key to the company's new product developments include canned food (13.1%) and fruit and vegetable products (9.2%). Of all the products launched between 2003 and 2006, 1.5% products were classed as innovative. When looking at innovation within Heinz, the company is most innovative in meat, fish and poultry products with 6.1% of all meat products launched by the company, innovative (Datamonitor Inc., 2007). Additionally, from the information that is available about the business units of the company, it can be stated that the Tinned Pasta and Retail Brown sauce business units were the most profitable with a revenue generation of 78.2 and 74% respectively. From this information, according to the BCG Matrix, these two units can be termed as Stars. Secondly, the Retail Ketchup and Baked Beans divisions were other two divisions which generated considerable revenues. Baby food and drink products are another area in which Heinz is a leading innovator. 3.1% of all baby products launched were classed as innovative. One of the most impo... The company also increased its focus on the consumer with a strong spotlight on health and wellness. Apart from these, the company also increased investment in marketing for future growth, greater R & D and impressive productivity measures (Merrett, 2007). Heinz's international growth strategy of acquiring new companies in the Netherlands, Indonesia, the Philippines, Singapore and Costa Rica also have been of great help to the company's growth and improved performance. The company also launched growth and reorganization plans to focus on Meal Enhancers and Meals & Snacks. The historic transaction with Del Monte Foods is designed to make Heinz a more focused company able to invest more effectively in its strongest brands (Heinz). Heinz intends to build growth and value over the long term through a strategy based on certain imperatives like expansion and improved consumer price-value, remove the clutter by reducing the complexity of Heinz's business processes and continuing to focus resources on those products and activities that maximize profitability; Task 1 - C Pricing Strategies & Porter's Five forces Pricing again also played its part in the company's overall performance as changes in pricing and improved volumes, through key brands like weight watchers and Heinz baked beans, were offset by difficulties in Russia for its non-Heinz products and unbranded frozen foods. By maintaining the key initiatives of the yearof pushing both innovation and the number of its brands globally, Heinz believes that it can continue the strong performance into the 2008 fiscal year. The company was also keen in squeezing out costs to deliver the margin improvements necessary to underwrite greater marketing investment. The effective formulation

Sunday, October 27, 2019

Analysis of umbrella branding

Analysis of umbrella branding The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers describe brands as a mirror image of customers own personalities, so that customers can relate to their products well. In fact the unique aspect of the modern marketing has been that it has focused upon the creation of differentiated brands and using them as weaponry for initiating multi-level attacks on the opposition. Market research has been used as a marketing tool to help recognize and develop the bases of brand differentiation. A brand not only identifies a product but also its sources. Along came brand extension. At present brand extension strategies and policies are widely engaged because of beliefs that they build and communicate strong brand positioning, amplify profitability and enhance awareness. Brands are often extended beyond their initial categories to incorporate new product categories. Research has proved that the success of brand extension depends on the transfer of parent brand awareness and associations to the extension. The transfer of these quality perceptions is the key in umbrella branding. An umbrella brand is a type of brand that covers various kinds of products which are more or less related. It applies also to any company that is identified only by its brand and the brand history. It is contrasted with individual branding in which each product in a portfolio is given an exclusive brand name and identity. An umbrella brand is an overarching brand used across multiple products which are related to each other. Another name for umbrella branding is family branding. Time and again economies of scope are related with umbrella branding since multiple products can be proficiently promoted with a single advertisement or campaign. This type of branding facilitates new product introductions by providing a familiar brand name, which can lead to product acceptance, trial purchase and other advantages. Umbrella branding may impress on the brand owner a superior burden to sustain constant quality. If the quality of even one of the products in the brand family is compromised, it could have an impact on the reputation of all the others. This is a major reason why umbrella branding is generally limited to product lines that consist of products of similar quality. Umbrella branding is extensively practiced. The umbrella brand and individual brands are compared to an Indian family, where in umbrella brands like the Indian family, the father is the head, looking over the children (individual brands). When they grow up and become independent, they hold the umbrella for the family. On the other hand the individual brands are like a western family, who grow up fast and leave the family behind. EXAMPLES OF UMBRELLA BRANDING: Amuls strategy of using umbrella branding has really paid off. Amuls marketing and advertising spend has never exceeded 1% of its revenues. Most of the other food companies spend 6-7% of their revenues on advertising and marketing. They are not big spenders compared to Nestle or Britannia. Despite a limited budget, Amuls creatives in the form of: 1) Billboards or 2) The Taste of India campaign have always managed to remind a larger-than-life brand feel, reliability and spirit of Indian culture in a modern way. Hindustan Unilevers beverage brands have been combined under two umbrella brands Brooke Bond and Lipton. In the fabric wash category, it has retained only Surf, Rin and Wheel. With time HUL has withdrawn its brands such as Nihar, Dalda, 501 and Sunlight; it plans to extract some more brands and put them under a few umbrella brands. HUL is currently focusing on its 35 power brands. Nivea the cosmetics brand has its presence in a huge number of product categories and countries. Niveas performance impelled a yahoo.com news article to name it the Queen of Mega Brands. This title was appropriate since the brand was present in over 14 product categories and was available in more than 151 countries. Nivea was reportedly believed to be a brand of local origin having been present in them for many decades. This fact went a long way in helping the brand attain the leadership status in many categories and countries. According to analysts, the brand was the single largest factor for the 4.6% increase in the companys revenues and 10.8% increase in after-tax profit. Beiersdorf never tried to change the umbrella branding of Nivea and got prolific results. PROCESS OF BRAND EQUITY BRAND EXTENSIONS A company may use its existing brand name to launch new products in other categories. Honda uses its name to market various products like automobiles, snowmobiles, motorcycles and lawn mowers. This allows Honda to advertise that: It can fit six Hondas in a two car Garage Godrej now features its name on soap, lotion, shampoo, conditioner, locks, shower gel, raw chicken, almirahs, etc. The latest trend in corporate brand building is that corporation is licensing their names to manufacturer of a wide range of products from bedding to shoes. Brand extensions also involve risk. The new product might disappoint buyers damage their respect for the companys other product. The brand may lose its special positioning in the consumers mind due to dilution. When consumers no longer correlate a brand with highly similar products or a special power Dilution occurs. History of Brand Extension Brand extension is being used since a long time and is not a recent phenomenon. It has been prominent since a long time in the luxury goods sector. India has been fortunate enough to always have big business houses like Godrej, Tatas, and Birla who have always pushed newer and varied products under one Brand Name. Tata From Steel to Cars Godrej -From locks to Farm fresh Chicken Ambanis after decades of distinction in Industrial chemicals have now entered into telecom and power sector. WHY EXTEND THE BRAND? Innovation allows the brand to remain up-to date, allows a company to achieve a competitive advantage over the other and demonstrate a continuous attentiveness to the changes in customer taste. Also a major factor in brand extension is the cost of advertising. BRAND EXTENSION: HOW? There are two preparatory stages, before setting any practical extension. The first is the exploratory stage- It probes all the memories and the associations that the people have in their minds with the brand. This stage helps in assuming as to which products would be compatible with the brands meaning. Second study phase- New products ideas are tested. A decision cannot be made on the basis of this information alone. Strategic decisions lead to brand extensions. It also involves factors linked with marketing, finance, human resources and production. It cannot be over-emphasized that extension cannot be contemplated without the complete knowledge of the brands attributes. Why Brand Extension Fail? The various reasons why the effort of brand extension can fail are that the strategy presupposes one or more assumptions. Assumption one: It will help get trial / sell the new product. This need not be unavoidable, even if it is reasonable. The extension of the brand name will help to get trial only if it is seen to Add Value to the new product. Example, when Nirma introduced toothpaste -many consumers who saw a value in Nirma washing powder, did not find it in the toothpaste. Assumption Two: It will help to reinforce the existing product. A brand extension can easily achieve this, but only if the new product incorporates a truly New Idea. Example, the Apple computers brand was actually enhanced by the introduction of the iPod MP3 Player but this was a result of the iPod being a sensationally new idea. The Apple brand could not have achieved this, if the iPod was just another regular MP3 player. Assumption Three: The brand equity will ensure ready recognition in the new category. A common assumption is that the brand has enough Stretch to carry its strength into a new category. Example, Bournvita was unable to extend its strength to biscuits from a health beverage. One of the most critical weaknesses in many Brand extension initiatives is that they start with the marketer and not the consumer. Brand Extensions will succeed only when they research and have a Consumer Connect. Guidelines for Brand Extension Guideline One: Extend a strong Performance Characteristic Association. This is the simplest level at which to begin. Amul stands for pure milk. Indeed it is likely that to many consumers, Amul is milk. Therefore, it is easy to extend the brand from wet milk, to butter, to cheese, to dairy whitener, and recently, to ice cream. However, with pizza, Amul may now be moving just a bit too far from the core milk association. Does the consumer think Pizza = cheese (=milk) or is Pizza = baked food? Guideline Two: Extend a strong Benefit Association. Fair Lovely owns the skin fairness benefit strongly enough to extend the brand from the original fairness cream to a lotion to a soap to an under-eye cream. Guideline Three: Extend an association with a Consumer Attitude or Belief. Nike and its swoosh stand for pushing oneself beyond the limit and an individualistic attitude so the brand appeals to those who share this view and who wear the brand as a badge: in sports shoes, sports goods, bags, casual wear, even watches. Guideline Four: Extend the brand based on Brand Essence. There are also several watch-outs to note before extending brands. Watch-out One: Is your brand extension sending out contradictory signals? This could be happening in the case of Nivea, where after offering skin-care products for women for years, a range of mens toileteries was introduced under the same name. Bad idea. Watch-out Two: Is there any link to the brand extensions or is it merely a convenient, available name thats being used? Maggi came into India with 2-Minute noodles a hearty, anytime snack. Since then the Maggi brand has been extended to sauces, soup cubes, even pickles. There is nothing that holds this set of products together. Is it surprising that the extensions are not resounding successes? Watch-out Three: Check the interpretation of the link across extensions. Dettol was the ubiquitous antiseptic liquid (and then cream). When the brand was first extended to soaps, the antiseptic property was interpreted to mean care and Dettol was launched as The Love and Care Soap. It did not work. Today, many years later, Dettol soap offers protection a more realistic interpretation of the antiseptic property, and the soap is doing far better. A few umbrella brands or individual brands? According to experts, independent brands only make sense when the product clearly has a different proposition from the company brand; like Lexus from Toyota and Swatch from Omega. In the case of Asian Paints, there were so many sub-brands, there was a reduction of media weights for advertising each entity. Then, the company shifted to a brand-centric portfolio, which involved a change of logo, product names, packaging and advertising. But the response from the trade and consumers has been positive, overall brand synergy and shop presence have increased, and the advertising is more effective. Most probably in near future the media environment will make it impossible to create newer brand names and the conditions at the consumer level, as well as the environment. So unless the product is clearly different in the mind of the consumer, umbrella branding is the way to go. Umbrella brands are going to rule! Nestle SA , the worlds leading food manufacturer and the market leader in both coffee and mineral water, produces a wind range of products including prepared dishes and cooking aids, milk-based products, cereals, instant coffee, pharmaceuticals and baby foods. Nestle SA is a publicly owned company, with subsidiaries across the world. It website addresses in 104 countries. It is also the world largest food and beverage company with $71 billion in annual sales and almost 230,000 employees around the world. It markets some 8000 brands that include instant coffee. Remarkably, its products are sold in every country in the world, including in North Korea. Nestle coat of arms, the birds nest, which refers to his name, has become a symbol for the products being a safe care for their consumer product safety and quality. Research and development based innovation capacity and strong brands are priority for Nestle.