Adolescent is an important stage of life for establishing health

Youthful is a significant phase of life for setting up wellbeing Presentation Youthful are not beasts, they are simply individuals attempting to figure out how to make it among the grown-ups on the planet, who are most likely not entirely certain themselves. India is the second most mainstream nation with complete populace of 1081million including about 30% of the all out populace, among which young people (10-18years) structure a populace of 22.5% (WHO, 2001 enumeration). Pre-adult is a significant phase of life for setting up wellbeing conduct, mentalities and way of life. It is a period portrayed by fast physical development, sexual, mental, sexual and physiological development. Wellbeing conduct is one marker of soundness of more youthful individuals that may serve both as a proportion of wellbeing after some time too an objective for wellbeing strategy and pregnancy and inclined to hazard conduct like animosity, exploitation, despondency, self-destructive ideation, substance misuse and sexual conduct (Grabber,2004). Scientists have uncovered that a lady sexual advancement begins as ahead of schedule as 13 years, yet her body isn't all around created to hold up under strains during pregnancy there is generally high hazard for the young moms between 15-18years old enough (Discovery institute, 2010) Young people are viewed as sound since mortality in this age bunch is moderately low. Infact, the pre-adult young ladies can do have a scope of medical issues like sickliness, expanding pre-marriage sex, prostitution, conceptive tract contaminations, school drop out, poor sustenance, early youngster bearing and regenerative complications.etc (WHO, 2006). Today everywhere throughout the world, high school pregnancy is, rising as a major issue, around 15 million pregnancies happen each year among young ladies matured 15-19 years. They are increasingly regular in the creating nation like India. Despite the fact that half of young ladies get hitched by 18 years, 19% of all out richness rate (15-19 years) is juvenile pregnancy, 27% of them have neglected need of contraception, and 4.7% of them were utilizing present day technique for contraception (WHO,2006). Young pregnancy is characterized as getting pregnant beneath 18 years. Youthful young people (12-14 years of age) are bound to have impromptu sex and are bound to be worried in to sex. Most young people don't plan to get pregnant, yet many do. Regularly young people don't get convenient pre-birth care and they have a higher danger of pregnancy like hypertension and its entanglement, untimely birth and low birth weight (Health Orates, 2008). Early marriage and early pregnancy are acknowledged social standards of our general public. The result of young pregnancy is influenced because of absence of education, poor financial condition, insufficient pre-birth care. The greater part of the juvenile young ladies dont have satisfactory information about pubescence, adolescent pregnancy and other regenerative wellbeing. Negative discernment which they accumulate from different sources regularly adds to STDs and HIV contaminations (Chahande, 2002). High pace of mortality and dismalness has consistently been related with pregnancy and labor in pubertal and juvenile young ladies, and furthermore a sensational ascent in the quantity of pregnancy, premature births, and explicitly transmitted infections. In this way it is progressively perceived that great conceptive wellbeing truly starts in teenagers. Regenerative wellbeing is impacted by numerous components, for example, instruction, sustenance, sexual jobs, sexual status, social practices and financial turn of events (K.Park, 2009). A cross sectional observational investigation was directed on pervasiveness of kid marriage before 18 years old among the youthful grown-up ladies in India. Information from National Family Health Survey-3 were constrained to the example of Indian ladies matured 20 years. The outcomes indicated that 44.5% of ladies matured 20 years were hitched before 18 years, 22.6% of ladies were hitched before the age of 16 years and 2.6% ladies of were hitched before the age of 13 years (Raja, Saggurti N, 2008) A cross sectional examination on Reproductive example, perinatal mortality, and sex inclination was directed in country Tamil nadu in India. In this investigation 30 town regions were arbitrarily chosen and served by wellbeing sub focuses. The members were 1321 pre-adult ladies. The Result indicated that 41% of the subjects (535) were primiparous, 7 subjects (0.5%) were terrific multiparous. The, the neonatal death rate was 35.3/1000, the perinatal death rate was 42.0/1000 and the stillbirth rate was 13.5/1000 births (Birgitte Bruun Nielsen, 2000). Requirement FOR THE STUDY All inclusive young pregnancy represents 16 million in the age gathering of 15-19years, in which 10% is adolescent pregnancy, one - third is fetus removal, 14% of them lose and 52% will bear kids. In creating nations represents 95% of adolescent pregnancies, the most noteworthy high schooler birth rates has been recorded in Mississippi, with of 68.4%, Mexico with 64%, Texas with 63%, the least rates are recorded in nations with in upper east 18.7%, Vermont with 20,8% (WHO,2009). In India 42.9% young ladies are in age gathering of 15-17 years and 14% young ladies in age gathering of 17-19 years and 3/10 young ladies get pregnant before 20 years, 1/6 young ladies are destined to adolescent moms and 47% of Indian ladies matured 20-24 wedded before legitimate age of 18, and 56% are in provincial zones. The all out ripeness rate was 6.2-6.7 (WHO, 2000). The ongoing investigations uncovered that young people become explicitly dynamic in early pubescence and they face difficulties of beginning of feminine cycle contrasted with urban zones. 40% of adolescent young ladies matured 15-19 years engaged in sexual relations at any rate once and incline toward the beat strategy for anti-conception medication. The occurrence of adolescent pregnancy was 63% and commonness rate was 28 and 32 for every 1000 in country and urban territories of Tamilnadu. In Coimbatore, 15.2% of immature young ladies and 0.7% of youthful young men are getting hitched early (WHO, 2005). A report by spare the youngsters found that, every year thirteen million kids are destined to ladies under age of 20 years in around the world. More than 90 of these births happen to ladies living in creating nations. The higher pace of adolescent pregnancy on the planet with 143/1000 young ladies in age gathering of 15-19 years is in sub-Saharans Africa and the Fertility rate in south Asia extend from 71to 119 birth/1000 ladies matured between 15-19 years (Health and segment overview, 2010). An expressive and similar examination on information, mentality and conduct identified with sex among adolescent young ladies among nursing and non nursing undergrads was directed in Taiwan. A sum of 792 understudies were enlisted from one nursing school contrasted with non nursing understudies. The nursing understudies had more information on sex related issues. They likewise found that the nearby a close connection was, the more liberal sexual exercises would in general be. The member was inclined to acknowledge pre-marriage sex, and thought less about the virginity of future companions, 60% understudies apparent that having a kid before marriage was unsatisfactory, about 23% of members had sex understanding, while just 30% young ladies studied to have utilized contraception each time they had sex. 11 understudies announced being pregnancy, however none decided to take their pregnancy to term. The finding of this investigation demonstrated that nursing instruction may impact the se xual information, mentality and conduct with respect to taking an interest in more secure sex among young ladies (Tseng YH, 2009). The examiner while directing wellbeing mindfulness program, found that a large portion of the pre-adult young ladies got hitched at 13 years old years, and they had poor cleanliness, and low birth weight babies. The young ladies didn't know about pubescence high school pregnancy and different parts of regenerative wellbeing. So the agent wanted to make mindfulness about young pregnancy. This investigation will assist with evaluating the information and mentality of youthful young ladies towards chose parts of regenerative wellbeing and forestall the difficulties. Articulation OF THE PROBLEM A Study To Assess The Effectiveness Of Structured Teaching Program On Knowledge And Attitude Of Adolescent Girls On Teenage Pregnancy At Thottipalayam, Coimbatore. Goals: To survey the information and demeanor of youthful young ladies on high school pregnancy. To direct organized showing program on young pregnancy among youthful young ladies. To reconsider the information and disposition of pre-adult young ladies on high school pregnancy. To connect the discoveries with the chose segment factors OPERATIONAL DEFINITIONS Adequacy: It alludes to the degree to which the organized instructing program on young pregnancy has accomplished the ideal impact in improving the information and change in demeanor of immature young ladies. Organized educating program It alludes to deliberately arranged showing program, intended to give data on young pregnancy to immature young ladies. Information It alludes to the data picked up by youthful young ladies on high school pregnancy. Demeanor It alludes to the communicated conviction and sentiment of youthful young ladies on high school pregnancy. High school pregnancy It is characterized as teenaged or under matured young lady as a rule in the age bunch between 13-18 years getting pregnant. Youthful young ladies It alludes to both wedded and unmarried youthful young ladies in age bunch between 13-18 years. Suspicions Immature young ladies will have absence of information on high school pregnancy. Immature young ladies need training in regards to high school pregnancy. Organized training program on high school pregnancy will assist the young people with improving their insight and will assist them with developing an inspirational demeanor. Information and mentality have solid impact on adjustment of sound conduct. Speculation There is a noteworthy distinction between pre test and post test scores on information and disposition of youthful young ladies on high school pregnancy after organized educating program. Impediments: The investigation is restricted to Juvenile young ladies who are happy to partake. Juvenile young ladies who are accessible at the hour of information assortment. Juvenile young ladies who have accomplished menarche Juvenile young ladies at the age between

Louis Armstrong Essay Research Paper Tarenah HenriquesDec free essay sample

Louis Armstrong Essay, Research Paper Tarenah Henriques Dec. 10, 1998 Period 4 # 8220 ; Louis Armstrong # 8221 ; Conceived in August 1901 ( non Independence Day 1900, as he was ever told and accepted ) , Louis Armstrong American ginseng on the New Orleans avenues in a childhood four and in 1913 was admitted to the Colored Waifs # 8217 ; place for shooting a firearm into the air. In the spot he took in the cornet, and inside four mature ages was contesting each cornet male ruler in his place town, from Freddie Keppard to Joe Oliver, his first dad figure, whom he supplanted in Kid Ory # 8217 ; s set in 1919. In 1922 Oliver ( at this point King Oliver ) welcomed Louis to fall in him in Chicago to play second cornet. Enticing all things considered to rehash Nat Gonella # 8217 ; s skeptical comment, # 8220 ; I can # 8217 ; t imagine Louis playing second cornet to anybody # 8221 ; , Oliver had the option to learn Armstrong a little. The normal consonant experience of playing second ( his ear, all things considered, was flawless ) and, most importantly, the significance of playing successive lead in # 8220 ; entire notes # 8221 ; , as Oliver did, were exercises that Armstrong was to recover forever. Experience was at this point, by and by unnoticeably, toughening the youthful grown-up male up. His second hitched lady Lil Hardin assisted with concentrating his run of desire and he was larning that individuals could be diagonal # 8211 ; Oliver, it unfolded, was creaming his sidemen # 8217 ; s rewards. In spite of the fact that he cherished Oliver until the terminal, by 1924 Armstrong had made the jump to New York and Fletcher Henderson # 8217 ; s symphony. It was hot city organization for a state male youngster, yet he had the mind and enrichment to counter sneer ( # 8221 ; I imagined that implied # 8216 ; lb plentifulness # 8217 ; ! # 8221 ; , he joked, when the severe Henderson ticked him off for a lost # 8220 ; pp # 8221 ; dynamic ) ; somewhere along the way he chose he was the best, and prepared to help his rubric if important. # 8220 ; Louis played the Regal Theater in Chicago, # 8221 ; recollects Danny Barker, # 8220 ; and they had this trick cornetist Reuben Reeves in the pit. So in the suggestion they put Reuben Reeves on stage making some of Louis # 8217 ; s tunes. Louis listened # 8211 ; so when he went ahead he stated, # 8220 ; Tiger Rag # 8221 ; . Played around 30 chorales! The accompanying show? No suggestion! # 8221 ; In 1925 Armstrong, effectively a chronicle star, started OKEH day of the months with his Hot Five and Seven ( having Johnny Dodds, Kid Ory and his wedded lady Lil, until Earl Hines supplanted her ) . The music on gourmet specialist doeuvres, for example, # 8220 ; Cornet Chop Suey # 8221 ; , # 8220 ; Potato Head Blues # 8221 ; , # 8220 ; Sol Blues # 8221 ; and # 8220 ; West End Blues # 8221 ; transformed breeze into a soloist # 8217 ; s workmanship signifier and put new measures for cornetists worldwide. At the extremum of his youthful signifier, Armstrong stripped off top Cs each piece simple as outside breath ( previously they were uncommon ) and pulled out capable Tourss de power which neer deteriorated into notes for their ain intrigue. His vocalizing acquainted independence with famous vocals and, just for good advance, he other than imagined scat vocalizing, when he dropped the music one twenty-four hours at an account meeting. Best of everything was his resonant motivation: his inventive exercises were all the while being dissected, orchestrated and praised 50 years in this way. Instead of playing ever higher and harder, Armstrong disentangled his music, smoothing each expression to faultlessness, while keeping up his quality for the smasher clout. By 1930 he was a New York star, with impersonators surrounding him, yet his anxiety life was at an ephemeral gridlock. At that point he discovered his Godfather-figure, a ground-breaking, every now and again savage Mafia administrator called Joe Glaser, who was to move his customer # 8217 ; s karmas for 35 mature ages. In 1935, with Glaser # 8217 ; s favoring, Louis collaborated with Luis Russell # 8217 ; s ensemble, an assortment of old New Orleans companions, and for five mature ages he was to visit and record with them: the records are works of art, and assisted with procuring Armstrong into motion pictures, for example, Pennies from Heaven ( 1936 ) and Artists and Models ( 1937 ) . In 1940, Glaser # 8217 ; s office bluffly sacked the set and Louis set up another containing more youthful # 8220 ; pioneers # 8221 ;, for example, John Brown ( alto ) , Dexter Gordon ( tenor ) and Arvell Shaw ( bass ) , a long Louis partner, with Velma Middleton sharing the vocalizing. It went on until summer 1947, however huge sets were on a descending slide and Armstrong discovered taking a worry. In 1947 promoter Ernie Anderson gave him somewhat set ( coordinated by Bobby Hackett ) at New York # 8217 ; s Town Hall. The applause that welcomed the move flagged the terminal of his enormous band calling, and for the last 24 mature ages of his life, Louis drove his All Stars, a six-piece set which highlighted, to get down with, a sensible blend of existent stars ( # 8221 ; too much many make terrible companions # 8221 ; , said Armstrong remorsefully in this way ) , including Jack Teagarden and Earl Hines. It formed into a progressively manageable and strong crew highlighting, at arranged occasions, Barney Bigard and Ed Hall ( clarinet ) and, a solid right arm, Trummy Young ( trombone ) . With his All Stars, Armstrong introduced a firmly organized show which, directly down to collection and performances, once in a while differed in ulterior mature ages, an approach which was here and there scrutinized. Be that as it may, extraordinary records made with the All Stars, for example, Plays W. C. Convenient, Plays Fats and At the Crescendo, became wind songs of praise, and performances, for example, Louis and the Good Book and its boss follow-up Louis and the Angels uncovered Armstrong at an incredible late extremum. At his ain wish the All Stars kept up an incapacitating visiting motivation and in 1959 he had his first chest attack. For his last 10 mature ages, in the midst of hit-march victories, unabated visiting and rehashing unwellness, Armstrong a little bit at a time eased back down: by 1969, when he visited Britain for the last cut, it was observable that however his playing was proportioned ( however still distressingly excellent ) and that he was looking more seasoned. He kicked the bucket in bed ( grinning ) on 6 July 1971 ; his records have all stayed in index ever since and in l994 a late Armstrong individual, # 8220 ; We Have All The Time In The World # 8221 ; ascended high in the father graphs. It # 8217 ; s difficult to talk # 8220 ; Satchmo # 8221 ; without recovering the grown-up male: # 8220 ; He was an extremely cheerful host, # 8221 ; says Ruby Braff, # 8220 ; even in his changing area with 50 individuals remaining round. # 8221 ; It is clasp to execute off the tale that Armstrong # 8217 ; s large heartedness was a show: says Barney Bigard, # 8220 ; There neer was any hidden side to him. He came # 8216 ; as is # 8217 ; . # 8221 ; Another tale merits decimation: that Louis was just the fortunate one of interminable blessings in and around New Orleans ( Jabbo Smith and Punch Miller are two refered to rivals ) : the records demonstrate something else. All the more late it # 8217 ; s been proposed that intermittent lip issue ( which Armstrong without a doubt endured ) caused a melodic lessening from the 1930s on: again, his open introductions show a go oning achievement. # 8220 ; He left a deathless declaration to the human status in the America of his clasp # 8221 ; : Wynton Marsalis # 8217 ; s way of expressing, in 1985, that Louis was just the best wind cornetist ever and, with Charlie Parker and Duke Ellington, the most powerful jazz artist of the legitimate age. Book index Bergreen, Laurence. Louis Armstrong: An Excessive Life. New York: Broadway Books, 1998. Louis Armstrong *censored*http:/www.capecodonline.com/primetime/armstrong.htm*censored* Satchmo *censored*http:/www.satchmo.com*censored* Woog, Adam. Louis Armstrong. Detroit: Aglow Books, 1995

CP10 Industry-Specific Cloud-Based CRM with Vlocity - Podcast with David Schmaier

CP10 Industry-Specific Cloud-Based CRM with Vlocity - Podcast with David Schmaier INTRODUCTIONMartin: Today, we are in talk with an entrepreneur who knows lots of stuff about bringing your business into a cloud. Hi David! Who are you and what do you do?David: Hi Martin! My name is David Schmaier and I am the CEO and founder of Vlocity â€" the first company to build multiple industry-specific applications on a Salesforce platform.Martin: Great. When did you start this company and what did you do before?David: We started this company two years ago in early 2014. Prior to this, I spent the last 27 years in the CRM software business mostly on a place one of the founders of the Siebel Systems.Martin: And how did you come up with idea of Vlocity?David: It’s a long story but I’ll try to give you the short version. I like to describe this that 28 years ago, my co-founder, Craig Ramsey, and I had also met Marc Benniof, who’s the founder of Salesforce and a guy named Thomas Siebel, who was the founder of Siebel Systems, so we all met in Oracle Corporation in the early 90’s when Oracle was about a 200 million dollar company. I had joined Oracle out of Harvard Business School because I thought it might be interesting to get into software business â€" it turned out to be very interesting to get into the software business. And I met Tom and Marc and Larry Ellison and a bunch of other people who became famous in the software business. And back then the worldwide market for CRM software was 20 million dollars globally. Today the worldwide market for CRM software is 20 billion dollars, so it turned out to be a pretty good idea.I left Oracle with Tom Siebel, as one of the founding executives for Siebel Systems and at Siebel Systems we built the company that, over 13 years, became a company of about 2 billion in revenue and eight thousand employees. We ultimately sold that company to Oracle â€" Oracle acquired Siebel in 2006. I thought I was done with the CRM software business forever but that turned out to not be true.Martin: Great, so what type of pr oblem did you identify once you’ve sold your last company that you said: “Oh, this is a problem that’s unsolved; I need to start another company or at least test some hypothesis called Vlocity”?David: Exactly! The idea for Vlocity came 3 years ago. I went to Dreamforce â€" which is the big Salesforce annual user meeting with about a hundred forty thousand people â€" and I ran into a lot of my old friends from the CRM business and what I saw in the Cloud Expo at Salesforce is: 3,000 companies that are built on the Salesforce platform, but none of them provided vertical or industry-specific applications. And so that was the opportunity. Companies today have a choice, they either buy an industry-specific applications which are typically on-premise or they buy Cloud for companies like Salesforce. And they have to choose Cloud or industry-specific, Cloud or industry-specific? What we believe is in the year 2016, you can have both â€" you should be able to have industry-specific a pplications in the cloud. We call that the industry cloud.Martin: And how did you start? Because right now, you have a bigger product portfolio of different kinds of applications for different industries. With what type of industry did you start?David: We picked the largest industries that required the maximum amount of industry-specific functionality. Each one of the industries that we’re in â€" and we’re in four of them â€" so telecommunications and media is one, our second is insurance, our third is health insurance and our fourth is government. We picked those for a couple of reasons:first, they’re really large markets,second of all, a recent survey came out and it picked those industries as four of the five worst industries in terms of customer service.And if you think about your personal experience when you deal with the government or when you deal with your telco provider, or when you deal with your insurance company; the service is not very good and the customer experi ence â€" it’s like getting your wisdom teeth pulled at the dentist.Martin: It’s not fun at all, yes.David: And so what we believe is that shouldn’t have to be true. That is could be an omni-channel experience that I might want to interact with my telco, let’s say, over the web, the web browser or maybe on my mobile phone and you might want to call your telco through contact center or any combination thereof. And when you go to the web or talk to the contact center or walk in the retail store, they actually know who you are, they say: “Hey! Hi Martin! How are you? How are your products working today, can I introduce you to these new offers?” And there are a personalized, tailored conversations to who you are and what you want and what kind of service they can provide.It sounds simple but most companies in these four industries can’t do it today. That’s what we do; we basically provide the enabling technology for them to have that conversation with their customers.Mart in: Great. David, can you walk us through the process of how you acquired the first customers? So, did you only use the Salesforce platform or did you go out and acquire the customers one by one? How did it go?David: That’s a great question. So we started the company and hired a development team to build these four products â€" so we built the products before we got our first customer. And the reason we built the product is we had built vertical applications for these same industries in our prior lab in Siebel. And so we already had some very good understanding of what people wanted in these four markets and we knew that they didn’t want the same thing that we built for them before, the world had changed some but they wanted similar functionality, modern functionality but now they wanted it in the cloud.So we built four of these industries, we built what â€" back then was Version One of our product â€" and we launched our company at Dreamforce â€" the annual Salesforce conferenc e and one of our biggest customers is a company called Sky Italia. So I met the CTO of Sky Italia at Dreamforce and they had just bought Salesforce and they were going to customize all the telecommunications capabilities themselves. And when I met the executive team, I talked to them and said we’ve already built all these customizations that you’re trying to do and they were surprised, they said: “Really you’ve already built this?” So we brought them over and showed it to them and 90 days later, they became a customer. So it’s a very large customer at the five thousand agent B2C contact centre on the Salesforce platform so that was a great customer win.Another one of our early wins was an insurance, in fact our first customer was an insurance, was a company called ABD Insurance. ABD Insurance is one of the top 100 insurance brokers in  North America and they took Vlocity insurance and ran live on it in 45 days, including back office integration, to automate their whole sales and service process for the customers.So that really talks to the agility that you can get with the industry cloud because we already have the industry functionality and because it’s all built in the Salesforce platform, you can deploy it very quickly and more importantly you can change it very quickly because your business changes and so we allow you to, kind of, modify the business processes, modify the user interface, modify the offers that you present to customers, modify your service approach and you can do it in a very agile fashion so you can be very nimble versus the old world of legacy applications that are brittle and hard-coded and very costly to change.Martin: And back then when you were on this Dreamforce conference, did you really look for specific people who you wanted to get in touch with and then just approach them and then pitch them your, kind of, products? Or was this just by accident that you ran into this CTO of Sky Italia?David: A little bit of both, t hat’s a good question. We went there to launch our company and we had a big presence at this conference and because there weren’t other industry-specific applications, we created a tradeshow booth in their exhibit hall that had very clear signs of â€" about our four industries so telecommunications signs, insurance and pictures of imagery of those verticals, government and health insurance. So that, in a way, naturally attracted everybody at that conference who was in those industries came by to look. That was one thing that we did.The second thing that we did was we tried to do an outreach either before the conference or during the conference to people that we knew were in those industries.Martin: Good.BUSINESS MODEL OF VLOCITYMartin: Let’s talk about the business model of Velocity. You talked about the kind of industries that you are trying to serve. Now the question is, what are the most effective sales or customer acquisition channels that you’re currently using?David: S ure. We deal a number of joint marketing activities with Salesforce, so they’re our number one partner and we built our applications on their platform. So for example: next week a guy named Mike Milburn who is the Head of Salesforce service cloud, and I are doing a webinar worldwide and we’re talking about how you move from legacy CRM to the industry cloud on the Salesforce platform. And we’re going to talk about a number of customer examples on how we have moved people from on-premise and legacy systems to the cloud. So I think there’s several hundred people already registered for that so that’s one example of a joint marketing program.We did a webinar like this a month ago with the CIO of Sky Italia talking about their   project and I think we had over 500 people register for that webinar, so it’s very successful. And what we find in the industries â€" this industry approach is it’s a reference selling business so we’re very, very focused â€" our top goal in the co mpany is customer service. So we’re in the customer service business and as we make these companies more efficient and more connected to their customers, they tell other companies in the industry about how Vlocity and Salesforce really changes the conversation of their customer so that’s why we do event like webinars or we also do executive events, we do direct marketing and go to tradeshows for all these different verticals.Martin: When I look at your business model, what popped out to my eyes was one thing that you’re partnering very nearly with Salesforce as a platform and also they invested some money into your business, and on the other hand, you’re using, I guess, some coinciding companies as a distribution channel and finally, Accenture also invested in the company. The investment from Salesforce, I can understand. What is the proposition of, let’s say, coinciding companies investing in tech companies? Is it something like they want to find a scalable way of using t hat kind of customer context because the coinciding business is not really scalable per se?David: Yes, it’s a pretty unique relationship that we’ve developed with Accenture, they don’t invest in that many technology companies, they invested in a few. But our view of this is that you have to look at the entire value proposition for the customer. So we sell our industry clouds to the small, medium and large companies but our big focus is on large companies. When you go to a large telecommunications company or a large insurance firm, these are big projects and so it’s very hard for us to scale teams around the world for these deployments and so if by working with Accenture, we can have global reach where we put a few people from Vlocity on our project but Accenture will run those projects and Accenture is the largest systems integrator on the Salesforce platform so they have a huge practice of what they call certified Salesforce consultants. And so our product is built 100% on Salesforce so we train the Accenture people and then we also go to market with them, and joint market with them in each one of these industries.So it’s actually a great relationship â€" they’ve invested in the company, one of their top executives is on my Board of Directors and we have a have synergistic relationship. Now, it’s not an exclusive relationship so we also work with Deloitte and IBM and the other systems integrators but we do have a particularly tight and close relationship with Accenture.Martin: Good. How is the pricing model working?David: Well, it works very well. What we do is we sell industry-specific modules on top of the Salesforce products. The Salesforce has, I think, now 7 clouds; sales cloud, marketing cloud, service cloud, communities cloud, etc. They have a price for each one of those and then we sell different modules on top, like our Vlocity communications product, our Vlocity insurance product, our Vlocity health insurance product, or Velocity publi c sector product.Martin: Is the pricing based on a per user base or just on a per company base or is like a SaaS model or…David: Yes, it’s a SaaS model. So we price, kind of, at a consistent way like how Salesforce prices. So the pricing is a price per user, per month. It’s a subscription fee for the software as a service.Martin: Great. You have lots of experience with raising money. So how did you think about going to investors and then what point in time did you talk to them?David: We were very fortunate in this regard. I think, to date, we’ve raised over 54 million dollars. Our original intention was myself and my co-founders were going to fund the company completely and in our very first meeting with Salesforce, it became clear that Salesforce wanted to invest in our company so they led a 43 million dollar equity investment so they led it and Accenture participated and I believe Salesforce’s investment was their second largest investment ever in a company like ours. So it’s a pretty sizable investment. So they’re our largest outside minority investor.Martin: David, what is your perspective on the future of the cloud businesses in general? Do you think the market is strongly growing, what type of trends can you identify?David: Yes, Martin. That’s a great question. In my professional opinion, a 100% of enterprise software will be in the cloud in the next 10 years. So the probability if you’re a CTO or CIO or CEO then all your systems will be running in the cloud or almost all of them is 100% and today I think maybe 10-15% of all enterprise software is in the cloud. So if you go from a 10-15% to 100%, that means there’s going to be a huge growth in the cloud. It’s basically all going into the cloud, it’s just simpler, better, more efficient, it’s more agile, the users are more successful with the cloud software and ultimately, it’ll cost you a lot less money. It’s just an amazing revelation in computing so that’s the first thin g: it’s all going to the cloud.And then, what we believe at Vlocity is it’s not just going to the cloud, it’s going to the industry cloud. Let me give you a couple of examples: If you’re an insurance company and I asked you: “Hey Martin â€" let’s say you run an insurance company â€" do you want it insured CRM or a generic CRM?” Most people in that industry will pick the software for their industry. The example I’ll give you is when you go to a men’s store to buy a suit, do you buy one off the rack that doesn’t really fit or do you buy one that’s tailored for you, that fits like a glove. Most people would rather have the tailored suit, well, the same thing’s true for business software which is people want software that’s tailored to their industry.And so we think that the industry cloud is the next wave, the cloud. And it’s a natural specialization of the cloud for telecommunications, for insurance, for health insurance, for every industry, this is going t o happen.Martin: I also believe that tailored products increase the relevancy for your customers but are your products very modular given even in a specific industry so that you can really tailor them to a specific customer or is it just a generic framework for a specific industry which is most of the time right?David: Yeah, it’s very modular and the, kind of, future of modern software is modular components. And so in each one of our industries, we actually have 5 or 10 products, it’s a family where you can pick and choose â€" you want the whole suite, or do you want this module or that module. And we can plug our modules into other software or people can buy the whole suite.ADVICE TO ENTREPRENEURS FROM DAVID SCHMAIERMartin: Let’s talk about your major learnings. So when you started Siebel and also Vlocity, what have been the do’s and don’ts when you think back and say: “Hmm, these are what people who are starting their first company should not do and these are who they should be focusing on”.David: I would say there’re three things that are really important in starting any company. So I’ll talk about the dos first then I’ll talk about the don’ts.Number one is hire the single best people that you know better, either really smart, really talented. I think most importantly in starting a company, people who have done this before, sometimes being smart is not enough, the experience really matters, because if you don’t have the experience, you waste time and when you waste time, you waste money. Recommendation number one is: hire the single best and most experienced team that you can, to start the company, that’s recommendation number one.Number two is there has to be what I’ll call product market fit. You have to be in a market that’s big enough to build a real company and a lot of, I think, start-ups fail because they go after like a little, tiny market and even if they’re successful, the company never really amounts to anything. S o it has to be a big enough market to be worth doing and the product market fit, part of it is that you have to build a product that’s well designed and attuned to that particular market. That’s very important, I think, that’s where a lot of the venture capitalists look at is the product market fit of your company. You might start with an initial idea and as you start working on your company and building your company, that might change in terms of what the product market fit really is. But that’s critically important, I think without the product market fit, it’s very difficult to have a successful company â€" that’s the second.And then, the third sounds obvious but it’s not so obvious is customer satisfaction. Particularly, when you’re a small company, every single customer has to succeed. Every customer’s a reference and the reference effect of your initial customers is every powerful. So our commitment when we talk to a new company like Sky or ABD or APN or other s is we will do whatever it takes to make the customer successful and whatever it takes is whatever it takes. So it’s very important to keep your entire company focused on the customer. So those are all the three things I’ve learned from my Siebel and now my Vlocity experience.Martin: Good. David, how do you find great talent and especially once people are interviewed for a position or so, when you’re talking with them, how do you really identify that they are great and not only good?David: Yes, I think there are several aspects of hiring. We surely look at people’s educational background and smarter, more talented people tend to go to better schools, not always true, but certainly good places to start so that’s the first one. The second one is experience as I talked about before so if you’re hiring a product manager, have they been a product manager before for this kind of software? Or for hiring a sales person you could say, okay how long have they been a sales person and how they did their sales numbers, did they beat their sales objectives or did they miss their sales objectives and we look for sales people that consistently beat their sales objectives. Those are two of the obvious things you look at â€" their educational background, their work experience.I think the final one is, kind of, the hardest but maybe the most important is are they hungry? People that are hungry to success they figure it out. They figure out what they need to do to be successful and you can have somebody that’s really smart and has went to the right schools and has the right experience but if they’re not hungry, it doesn’t really matter, that third one is intangible.I find its good to get multiple people to interview someone because people are complex and I find that my best people all interview a candidate and if 5 out of 5 of us really want to hire the person, then it’s probably a good hire. If three out of 5 of us want to hire the person or 4 out of 5, usua lly it’s not a good sign. Like if there’s some doubts there it’s better to hold off than to just do it because it’s all about the people and you know great people do amazing things and bad people or not so good people, not only do they not do amazing things, they sometimes make things worse.Martin: Great. What type of advice can you give for some entrepreneurs who think: “I don’t have a great business idea or at least I don’t believe it’s one. How can I find a great business idea?”.David: I don’t think that you simply have a great business idea pop in your head. I think the way you come across these ideas is you, kind of, stumble upon them. So you might working at a company and you’ll see something that isn’t done right and then maybe you’ll try to solve that problem at your company and you’ll realize that the way you’re solving that problem is a whole different company. I think a lot of people think that entrepreneurship solve is kind of like a lightni ng bulb just hits you and all of the sudden you know there’s this brand new idea. I think that’s the exception of the rule.I think it’s more likely that people are doing something as their daily work, they see something that isn’t being solved and then they come up with a way to solve it. These ideas just don’t materialize, you kind of bump into them through your daily course of work so that’s, kind of, one idea.The second thing i would say is building companies is incredibly fun, there’s incredible highs but there’s also incredible lows â€" takes a lot of work and a lot of hours. So my other piece of advice is do what you love otherwise to do something that spend these many hours and not loving it â€" that’s hard to deal. You got to pick something that you’re really passionate about and want to work on 100 hours a week.Martin: Great. David, thank you so much for sharing your knowledge.David: Martin, it was a pleasure, really enjoyed the conversation. Thank you.T HANKS FOR LISTENING! Welcome to the 10th episode of our podcast!You can download the podcast to your computer or listen to it here on the blog. Click here to subscribe in iTunes. INTRODUCTIONMartin: Today, we are in talk with an entrepreneur who knows lots of stuff about bringing your business into a cloud. Hi David! Who are you and what do you do?David: Hi Martin! My name is David Schmaier and I am the CEO and founder of Vlocity â€" the first company to build multiple industry-specific applications on a Salesforce platform.Martin: Great. When did you start this company and what did you do before?David: We started this company two years ago in early 2014. Prior to this, I spent the last 27 years in the CRM software business mostly on a place one of the founders of the Siebel Systems.Martin: And how did you come up with idea of Vlocity?David: It’s a long story but I’ll try to give you the short version. I like to describe this that 28 years ago, my co-founder, Craig Ramsey, and I had also met Marc Benniof, who’s the founder of Salesforce and a guy named Thomas Siebel, who was the founder of Siebel Systems, so we all met in Oracle Corporation in the early 90’s when Oracle was about a 200 million dollar company. I had joined Oracle out of Harvard Business School because I thought it might be interesting to get into software business â€" it turned out to be very interesting to get into the software business. And I met Tom and Marc and Larry Ellison and a bunch of other people who became famous in the software business. And back then the worldwide market for CRM software was 20 million dollars globally. Today the worldwide market for CRM software is 20 billion dollars, so it turned out to be a pretty good idea.I left Oracle with Tom Siebel, as one of the founding executives for Siebel Systems and at Siebel Systems we built the company that, over 13 years, became a company of about 2 billion in revenue and eight thousand employees. We ultimately sold that company to Oracle â€" Oracle acquired Siebel in 2006. I thought I was done with the CRM software business forever but that turned out to not be true.Martin: Great, so what type of pr oblem did you identify once you’ve sold your last company that you said: “Oh, this is a problem that’s unsolved; I need to start another company or at least test some hypothesis called Vlocity”?David: Exactly! The idea for Vlocity came 3 years ago. I went to Dreamforce â€" which is the big Salesforce annual user meeting with about a hundred forty thousand people â€" and I ran into a lot of my old friends from the CRM business and what I saw in the Cloud Expo at Salesforce is: 3,000 companies that are built on the Salesforce platform, but none of them provided vertical or industry-specific applications. And so that was the opportunity. Companies today have a choice, they either buy an industry-specific applications which are typically on-premise or they buy Cloud for companies like Salesforce. And they have to choose Cloud or industry-specific, Cloud or industry-specific? What we believe is in the year 2016, you can have both â€" you should be able to have industry-specific a pplications in the cloud. We call that the industry cloud.Martin: And how did you start? Because right now, you have a bigger product portfolio of different kinds of applications for different industries. With what type of industry did you start?David: We picked the largest industries that required the maximum amount of industry-specific functionality. Each one of the industries that we’re in â€" and we’re in four of them â€" so telecommunications and media is one, our second is insurance, our third is health insurance and our fourth is government. We picked those for a couple of reasons:first, they’re really large markets,second of all, a recent survey came out and it picked those industries as four of the five worst industries in terms of customer service.And if you think about your personal experience when you deal with the government or when you deal with your telco provider, or when you deal with your insurance company; the service is not very good and the customer experi ence â€" it’s like getting your wisdom teeth pulled at the dentist.Martin: It’s not fun at all, yes.David: And so what we believe is that shouldn’t have to be true. That is could be an omni-channel experience that I might want to interact with my telco, let’s say, over the web, the web browser or maybe on my mobile phone and you might want to call your telco through contact center or any combination thereof. And when you go to the web or talk to the contact center or walk in the retail store, they actually know who you are, they say: “Hey! Hi Martin! How are you? How are your products working today, can I introduce you to these new offers?” And there are a personalized, tailored conversations to who you are and what you want and what kind of service they can provide.It sounds simple but most companies in these four industries can’t do it today. That’s what we do; we basically provide the enabling technology for them to have that conversation with their customers.Mart in: Great. David, can you walk us through the process of how you acquired the first customers? So, did you only use the Salesforce platform or did you go out and acquire the customers one by one? How did it go?David: That’s a great question. So we started the company and hired a development team to build these four products â€" so we built the products before we got our first customer. And the reason we built the product is we had built vertical applications for these same industries in our prior lab in Siebel. And so we already had some very good understanding of what people wanted in these four markets and we knew that they didn’t want the same thing that we built for them before, the world had changed some but they wanted similar functionality, modern functionality but now they wanted it in the cloud.So we built four of these industries, we built what â€" back then was Version One of our product â€" and we launched our company at Dreamforce â€" the annual Salesforce conferenc e and one of our biggest customers is a company called Sky Italia. So I met the CTO of Sky Italia at Dreamforce and they had just bought Salesforce and they were going to customize all the telecommunications capabilities themselves. And when I met the executive team, I talked to them and said we’ve already built all these customizations that you’re trying to do and they were surprised, they said: “Really you’ve already built this?” So we brought them over and showed it to them and 90 days later, they became a customer. So it’s a very large customer at the five thousand agent B2C contact centre on the Salesforce platform so that was a great customer win.Another one of our early wins was an insurance, in fact our first customer was an insurance, was a company called ABD Insurance. ABD Insurance is one of the top 100 insurance brokers in  North America and they took Vlocity insurance and ran live on it in 45 days, including back office integration, to automate their whole sales and service process for the customers.So that really talks to the agility that you can get with the industry cloud because we already have the industry functionality and because it’s all built in the Salesforce platform, you can deploy it very quickly and more importantly you can change it very quickly because your business changes and so we allow you to, kind of, modify the business processes, modify the user interface, modify the offers that you present to customers, modify your service approach and you can do it in a very agile fashion so you can be very nimble versus the old world of legacy applications that are brittle and hard-coded and very costly to change.Martin: And back then when you were on this Dreamforce conference, did you really look for specific people who you wanted to get in touch with and then just approach them and then pitch them your, kind of, products? Or was this just by accident that you ran into this CTO of Sky Italia?David: A little bit of both, t hat’s a good question. We went there to launch our company and we had a big presence at this conference and because there weren’t other industry-specific applications, we created a tradeshow booth in their exhibit hall that had very clear signs of â€" about our four industries so telecommunications signs, insurance and pictures of imagery of those verticals, government and health insurance. So that, in a way, naturally attracted everybody at that conference who was in those industries came by to look. That was one thing that we did.The second thing that we did was we tried to do an outreach either before the conference or during the conference to people that we knew were in those industries.Martin: Good.BUSINESS MODEL OF VLOCITYMartin: Let’s talk about the business model of Velocity. You talked about the kind of industries that you are trying to serve. Now the question is, what are the most effective sales or customer acquisition channels that you’re currently using?David: S ure. We deal a number of joint marketing activities with Salesforce, so they’re our number one partner and we built our applications on their platform. So for example: next week a guy named Mike Milburn who is the Head of Salesforce service cloud, and I are doing a webinar worldwide and we’re talking about how you move from legacy CRM to the industry cloud on the Salesforce platform. And we’re going to talk about a number of customer examples on how we have moved people from on-premise and legacy systems to the cloud. So I think there’s several hundred people already registered for that so that’s one example of a joint marketing program.We did a webinar like this a month ago with the CIO of Sky Italia talking about their   project and I think we had over 500 people register for that webinar, so it’s very successful. And what we find in the industries â€" this industry approach is it’s a reference selling business so we’re very, very focused â€" our top goal in the co mpany is customer service. So we’re in the customer service business and as we make these companies more efficient and more connected to their customers, they tell other companies in the industry about how Vlocity and Salesforce really changes the conversation of their customer so that’s why we do event like webinars or we also do executive events, we do direct marketing and go to tradeshows for all these different verticals.Martin: When I look at your business model, what popped out to my eyes was one thing that you’re partnering very nearly with Salesforce as a platform and also they invested some money into your business, and on the other hand, you’re using, I guess, some coinciding companies as a distribution channel and finally, Accenture also invested in the company. The investment from Salesforce, I can understand. What is the proposition of, let’s say, coinciding companies investing in tech companies? Is it something like they want to find a scalable way of using t hat kind of customer context because the coinciding business is not really scalable per se?David: Yes, it’s a pretty unique relationship that we’ve developed with Accenture, they don’t invest in that many technology companies, they invested in a few. But our view of this is that you have to look at the entire value proposition for the customer. So we sell our industry clouds to the small, medium and large companies but our big focus is on large companies. When you go to a large telecommunications company or a large insurance firm, these are big projects and so it’s very hard for us to scale teams around the world for these deployments and so if by working with Accenture, we can have global reach where we put a few people from Vlocity on our project but Accenture will run those projects and Accenture is the largest systems integrator on the Salesforce platform so they have a huge practice of what they call certified Salesforce consultants. And so our product is built 100% on Salesforce so we train the Accenture people and then we also go to market with them, and joint market with them in each one of these industries.So it’s actually a great relationship â€" they’ve invested in the company, one of their top executives is on my Board of Directors and we have a have synergistic relationship. Now, it’s not an exclusive relationship so we also work with Deloitte and IBM and the other systems integrators but we do have a particularly tight and close relationship with Accenture.Martin: Good. How is the pricing model working?David: Well, it works very well. What we do is we sell industry-specific modules on top of the Salesforce products. The Salesforce has, I think, now 7 clouds; sales cloud, marketing cloud, service cloud, communities cloud, etc. They have a price for each one of those and then we sell different modules on top, like our Vlocity communications product, our Vlocity insurance product, our Vlocity health insurance product, or Velocity publi c sector product.Martin: Is the pricing based on a per user base or just on a per company base or is like a SaaS model or…David: Yes, it’s a SaaS model. So we price, kind of, at a consistent way like how Salesforce prices. So the pricing is a price per user, per month. It’s a subscription fee for the software as a service.Martin: Great. You have lots of experience with raising money. So how did you think about going to investors and then what point in time did you talk to them?David: We were very fortunate in this regard. I think, to date, we’ve raised over 54 million dollars. Our original intention was myself and my co-founders were going to fund the company completely and in our very first meeting with Salesforce, it became clear that Salesforce wanted to invest in our company so they led a 43 million dollar equity investment so they led it and Accenture participated and I believe Salesforce’s investment was their second largest investment ever in a company like ours. So it’s a pretty sizable investment. So they’re our largest outside minority investor.Martin: David, what is your perspective on the future of the cloud businesses in general? Do you think the market is strongly growing, what type of trends can you identify?David: Yes, Martin. That’s a great question. In my professional opinion, a 100% of enterprise software will be in the cloud in the next 10 years. So the probability if you’re a CTO or CIO or CEO then all your systems will be running in the cloud or almost all of them is 100% and today I think maybe 10-15% of all enterprise software is in the cloud. So if you go from a 10-15% to 100%, that means there’s going to be a huge growth in the cloud. It’s basically all going into the cloud, it’s just simpler, better, more efficient, it’s more agile, the users are more successful with the cloud software and ultimately, it’ll cost you a lot less money. It’s just an amazing revelation in computing so that’s the first thin g: it’s all going to the cloud.And then, what we believe at Vlocity is it’s not just going to the cloud, it’s going to the industry cloud. Let me give you a couple of examples: If you’re an insurance company and I asked you: “Hey Martin â€" let’s say you run an insurance company â€" do you want it insured CRM or a generic CRM?” Most people in that industry will pick the software for their industry. The example I’ll give you is when you go to a men’s store to buy a suit, do you buy one off the rack that doesn’t really fit or do you buy one that’s tailored for you, that fits like a glove. Most people would rather have the tailored suit, well, the same thing’s true for business software which is people want software that’s tailored to their industry.And so we think that the industry cloud is the next wave, the cloud. And it’s a natural specialization of the cloud for telecommunications, for insurance, for health insurance, for every industry, this is going t o happen.Martin: I also believe that tailored products increase the relevancy for your customers but are your products very modular given even in a specific industry so that you can really tailor them to a specific customer or is it just a generic framework for a specific industry which is most of the time right?David: Yeah, it’s very modular and the, kind of, future of modern software is modular components. And so in each one of our industries, we actually have 5 or 10 products, it’s a family where you can pick and choose â€" you want the whole suite, or do you want this module or that module. And we can plug our modules into other software or people can buy the whole suite.ADVICE TO ENTREPRENEURS FROM DAVID SCHMAIERMartin: Let’s talk about your major learnings. So when you started Siebel and also Vlocity, what have been the do’s and don’ts when you think back and say: “Hmm, these are what people who are starting their first company should not do and these are who they should be focusing on”.David: I would say there’re three things that are really important in starting any company. So I’ll talk about the dos first then I’ll talk about the don’ts.Number one is hire the single best people that you know better, either really smart, really talented. I think most importantly in starting a company, people who have done this before, sometimes being smart is not enough, the experience really matters, because if you don’t have the experience, you waste time and when you waste time, you waste money. Recommendation number one is: hire the single best and most experienced team that you can, to start the company, that’s recommendation number one.Number two is there has to be what I’ll call product market fit. You have to be in a market that’s big enough to build a real company and a lot of, I think, start-ups fail because they go after like a little, tiny market and even if they’re successful, the company never really amounts to anything. S o it has to be a big enough market to be worth doing and the product market fit, part of it is that you have to build a product that’s well designed and attuned to that particular market. That’s very important, I think, that’s where a lot of the venture capitalists look at is the product market fit of your company. You might start with an initial idea and as you start working on your company and building your company, that might change in terms of what the product market fit really is. But that’s critically important, I think without the product market fit, it’s very difficult to have a successful company â€" that’s the second.And then, the third sounds obvious but it’s not so obvious is customer satisfaction. Particularly, when you’re a small company, every single customer has to succeed. Every customer’s a reference and the reference effect of your initial customers is every powerful. So our commitment when we talk to a new company like Sky or ABD or APN or other s is we will do whatever it takes to make the customer successful and whatever it takes is whatever it takes. So it’s very important to keep your entire company focused on the customer. So those are all the three things I’ve learned from my Siebel and now my Vlocity experience.Martin: Good. David, how do you find great talent and especially once people are interviewed for a position or so, when you’re talking with them, how do you really identify that they are great and not only good?David: Yes, I think there are several aspects of hiring. We surely look at people’s educational background and smarter, more talented people tend to go to better schools, not always true, but certainly good places to start so that’s the first one. The second one is experience as I talked about before so if you’re hiring a product manager, have they been a product manager before for this kind of software? Or for hiring a sales person you could say, okay how long have they been a sales person and how they did their sales numbers, did they beat their sales objectives or did they miss their sales objectives and we look for sales people that consistently beat their sales objectives. Those are two of the obvious things you look at â€" their educational background, their work experience.I think the final one is, kind of, the hardest but maybe the most important is are they hungry? People that are hungry to success they figure it out. They figure out what they need to do to be successful and you can have somebody that’s really smart and has went to the right schools and has the right experience but if they’re not hungry, it doesn’t really matter, that third one is intangible.I find its good to get multiple people to interview someone because people are complex and I find that my best people all interview a candidate and if 5 out of 5 of us really want to hire the person, then it’s probably a good hire. If three out of 5 of us want to hire the person or 4 out of 5, usua lly it’s not a good sign. Like if there’s some doubts there it’s better to hold off than to just do it because it’s all about the people and you know great people do amazing things and bad people or not so good people, not only do they not do amazing things, they sometimes make things worse.Martin: Great. What type of advice can you give for some entrepreneurs who think: “I don’t have a great business idea or at least I don’t believe it’s one. How can I find a great business idea?”.David: I don’t think that you simply have a great business idea pop in your head. I think the way you come across these ideas is you, kind of, stumble upon them. So you might working at a company and you’ll see something that isn’t done right and then maybe you’ll try to solve that problem at your company and you’ll realize that the way you’re solving that problem is a whole different company. I think a lot of people think that entrepreneurship solve is kind of like a lightni ng bulb just hits you and all of the sudden you know there’s this brand new idea. I think that’s the exception of the rule.I think it’s more likely that people are doing something as their daily work, they see something that isn’t being solved and then they come up with a way to solve it. These ideas just don’t materialize, you kind of bump into them through your daily course of work so that’s, kind of, one idea.The second thing i would say is building companies is incredibly fun, there’s incredible highs but there’s also incredible lows â€" takes a lot of work and a lot of hours. So my other piece of advice is do what you love otherwise to do something that spend these many hours and not loving it â€" that’s hard to deal. You got to pick something that you’re really passionate about and want to work on 100 hours a week.Martin: Great. David, thank you so much for sharing your knowledge.David: Martin, it was a pleasure, really enjoyed the conversation. Thank you.T HANKS FOR LISTENING!Thanks so much for joining our 10th podcast episode!Have some feedback you’d like to share?  Leave  a note in the comment section below! If you enjoyed this episode, please  share  it using the social media buttons you see at the bottom of the post.Also,  please leave an honest review for The Cleverism Podcast on iTunes or on SoundCloud. Ratings and reviews  are  extremely  helpful  and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.Special thanks  to David for joining me this week. Until  next time!

things change Essay - 620 Words

The book Things Fall Apart, by Chinua Achebe tells the story about a native living in Africa during the period of European imperialism. By placing the book during this time period Achebe can first explain traditional Ibo culture and then talk about the effect that the white European evangelists had on Ibo society. The book dispels the commonly held view of Africans before colonization as savage and godless beings. Achebe explains the very advanced social order in Umuofia and the complex Ibo religion. In bringing together what I have learned about Europe and Africa during the time of Imperialism I will draw a comparison between the two continents politically, religiously, and economically. Europe was ruled by a set of very powerful and†¦show more content†¦There were a collection of gods for different occurrences in nature and life, such as rain and fertility. Overall the religion was adapted to a suit the agrarian-based tribal society. The Ibo religion contained a lot of superstition and strange rituals, which I think made its followers more vulnerable to Christian influence. The Europeans built their church on land that was supposed to be cursed, but when nothing happened to them a few people started to question their current beliefs. Overall, I think the main reason that the village and so many others all converted to Christianity was due primarily to social and economic pressures and not a change in religious views from being â€Å"enlightened† by the Christians. The economy of Umuofia and the surrounding villages was a very advanced one. The main products grown were yams, and Cowry shells were used as the main currency. In addition there was a large market where all the tribes could trade amongst themselves. This system of towns and then centralized markets was pretty similar to that in Europe at the time and was perfectly suited for the environment. In Europe most people’s lot in life was determined by their parent’s wealth and status in society. In Umuofia Okonkwo was able to build up a large and prosperous farm and family even though his father was always in debt and was accorded little respect in the community. In many ways the economy ofShow MoreRelatedSwitch : How Change Things When Change Is Hard851 Words   |  4 PagesThe book Switch: How to Change Things When Change is Hard, by Chip Heath Dan Heath is a book that has inspired it’s readers to become activists in their own lives, by showing them that it is poss ible to change if they do not want to live in their current situation. It gives readers methods and approaches about the best way to be activists, not only in their own lives, but also in the lives of the individuals around them. In writing this book, the author is trying to convey the message that we doRead MoreChange and Emotions in The Things They Carried by Tim O’Brien and â€Å"Cathedral, by Raymond Carver975 Words   |  4 Pagessaid, â€Å"The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.† This quote relates to Lieutenant Jimmy Cross from the short story â€Å"The Things They Carried,† by Tim O’Brien and the narrator from â€Å"Cathedral,† by Raymond Carver in that they both change. Lieutenant Cross gets distracted by Martha, a girl he is in love with, during the War and one of his man dies. The narrator from Carver’s short story gets jealous about a blind man his wife usedRead MoreSome People Prefer to Spend Their Lives Doing the Same Things and Avoiding Changes.Others However Think That Change Is Always a Good Thing.967 Words   |  4 PagesChanges are always inevitable in life and it provides challenges, which makes one fulfilled and energetic. In today’s era all things have developed with technical and scientific breakthroughs more rapidly than our expectations. This has become possible because of adapting new ideas and innovations. Our day to day lives have become very convenient; something or the other keeps changing and everyday some thing new keeps cropping up. Furthermore due to a demanding lifestyle the world needs to adaptRead MoreThe Effects Of Change On Society : The God Of Small Things By Arundhati Roy1547 Words   |  7 Pages The Effects of Change on Society Learning about history showed that most people enforced the ideas of law on their families. The same beliefs and customs that some parents and grandparents were raised on, they made it necessary that it was instilled within their children. History showed just how difficult it was for children/ young adults to be raised under such conditions. History is a tough thing to forget but accepting change can also have a positive effect on everyone and enforce a new wayRead MoreSocial Changes in Things Fall Apart by Chinua Achebe Essay1140 Words   |  5 PagesSocial Changes in Things Fall Apart by Chinua Achebe In the book Things Fall Apart, by Chinua Achebe, we are able to read about the social changes the white missionaries had on an African tribe. Mr. Achebe describes the way of life before the missionaries arrived and then records some of the changes, which occurred due to the changed belief system introduced by these missionaries. Soon after the missionaries began to teach the tribal people about the Christian faith, their tribal customsRead MoreOkonkwo’s Resistance to Change in  Chinua Achebes Things Fall Apart1458 Words   |  6 Pages The character of Okonkwo in Chinua Achebe’s  Things Fall Apart  was driven by fear, a fear of change and losing his self-worth. He needed the village of Umuofia, his home, to remain untouched by time and progress because its system and structure were the measures by which he assigned worth and meaning in his own life. Okonkwo required this external order because of his childhood and a strained relationship with his father, which was also the root of his fears and subsequent drive for success. WhenRead More Resistance to Change in Chinua Achebes Things Fall Apart Essay1986 Words   |  8 Pages   Achebes novel Things Fall Apart chronicles the life of an individual whose carefully constructed world crumbles as his culture is assimilated into a colonizing society. This character, Okonkwo, is prestigious within his community, and in most respects views himself and is viewed by his neighbors as an honorable man. Yet for all his seeming honor, Okonwko self-destructs when his world begins to change. Although the value system held by Okonkwos village may differ somewhat from that heldRead MoreCultural Change Explored in Things Fall Apart, by Chinua Achebe 1868 Words   |  8 Pageshuman beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives†. This quotation effectively illustrates how change in one’s attitudes, perceptions, and beliefs can alter the environment in which one lives. This concept is clearly demonstrated throughout the novel Things Fall Apart, authored by Chinua Achebe, by establishing a connection throug h the development of its characters and the change in traditional African tribal villages seen in the Nineteenth CenturyRead MoreEssay about How the Tribe Changes in Things Fall Apart by Chinua Achebe540 Words   |  3 PagesThings fall apart by Chinua Achebe like any other novel has its changes and progressions. When the novel first starts out it talks about Unoka. Then it goes to his son Okonokwo who is the main character and who the book is mainly about. It then talks about Nwoye who is the son of Okonokwo. Another is Ikemefuna who has to live in this village because of a crime who his father commits. It shows how much the tribe changes during these years and how it affects the lives of these four men. First itRead MoreWars Changes Things, And Big Wars Change Things A Lot1889 Words   |  8 PagesAndrew Adair Mr. Ruane American History 7 April 2016 The 1920s â€Å"Wars change things, and big wars change things a lot.† That statement became all to true for our society in America. The 1920s was the first modern break through from the olden times before the war, to the new modern times that we still see in effect today. Let us first dive into and examine the reasons how the so-called â€Å"roaring twenties† came to be. It began with many events leading up to the decade; one of them was the ending of

The Challenges of Implement a Minimum Wages Policy

Creating a so called â€Å"culture of compliance† among employers (Skidmore 1999: 435) is a low-cost strategy for facilitating the self-enforcement of minimum wage. This strategy implies the construction of persuasive arguments in favor of the minimum wage and the appeal to common values and beliefs such as, for instance, the principle of â€Å"fair pay – fair play†. Here, two main strategies for building commitment among employers can be identified. First, persuasive processes at the interpersonal level may take place. A strategy of interpersonal persuasion was used, for example, in the interaction between labor inspectors and managers in British and US-American coal mines from the Sixties to the Eighties, when â€Å"open and frank discussions† as†¦show more content†¦Monitoring Through Labor Inspections Both the management and the enforcement approach highlight the importance of monitoring non-compliance. Transparency prevents free riding and allows actors to take targeted measures to defend their rights. Labor inspections seem to be the main instrument for ensuring monitoring: they are provided by law in the almost one hundred countries included in the ILO Minimum Wage Database. From reports and academic studies, two main problems seem to prevent labor inspections from being an effective enforcement tool. First, labor inspectors are at risk of corruption, also because they are often underpaid (Skidmore 1999: 428). Furthermore, inspectors receive a fairly high salary, which can be integrated through performance-based rewards (Almeida Carneiro 2009: 7). Secondly, labor inspections are costly, and governments do not invest enough funds for financing them. Employers also consider monitoring structures a cost burden and are not ready to commit to their financing (Gallina 2005: 15; Skidmore 1999: 428). Beyond labor inspections, an important method of monitoring compliance is the self-monitoring, record-keeping and self-reporting by the workers. Allowing individual workers and unions to denounce non-compliant employers constitutes a form of monitoring additional to labor inspections and, most of all, it gives workers the opportunity to enforce their rights by themselves, as weShow MoreRelatedPresident Obama Speech On Income Inequality And Economic Mobility1270 Words   |  6 Pagesalso stated that â€Å"this is the defining challenge of our time (The White House, 2013).† The â€Å"challenge† he was referring to the ability of the economy to work for all working Americans. Currently, with the income distribution inequali ty facing the United States, one could argue that the economy is not functioning for everyone. President Obama feels that in order to decrease the income inequality and improve mobility, the government must step in and put policies in place. Without government interventionRead MoreAs the owner of WooWoo limited there still exist challenges especially when it comes to dealing1300 Words   |  6 Pageslimited there still exist challenges especially when it comes to dealing with the company’s human resource. The sales are doing well but as the management we need to evaluate any strategies that we can implement to further motivate our employees. The first step is to pin point the problems currently being encountered in the human resource department and the level we want to achieve in the future. After evaluation of the problem, I will conduct research on modern workable policies that can be employedRead MoreThe Minimum Wage Should Be Legal905 Words   |  4 PagesRise in mini mum wage has several impacts apart from unemployment. The minimum-wage workers would have to pay more taxes and receive fewer benefits if they are subjected to rise of minimum wage. The federal marginal rate for tax is 32 percent on an average for low earning members. This would amount to almost one third of the income of a worker. The tax rate is quite high for low paid workers. The rise of minimum wage would also reduce some of the advantages and leverages that the low-wage workersRead MoreThe Impact Of National Minimum Wage On South Africa s Income Inequality Essay1525 Words   |  7 PagesThe impact national minimum wage would have on South Africa’s income inequality should it be implemented. South Africa is still considered one of the countries which still consist of high income inequality. Economists argue that inequality is the most unavoidable part of the economic development and that it continues to increase in developing countries due to economic growth (Keeton, 2014). Inequality is a problem in countries such as South Africa, because it shifts the attention from bigger andRead MoreMiimum Wage and Power to the People1746 Words   |  7 PagesThree – Power to the people The third and final alternative minimum wage is to allow the local people in the community vote on a living wage. This alternative would put all the power in the hands of the people; allowing them to decide what is best for their neighborhoods. If the people are allowed to vote in such matters, they will be permitted to use their voice and at the very least express their concerns with the gaps in minimum wage and cost of living in their community. However, there are drawbacksRead MoreThe Implementation Of The Minimum Wage1356 Words   |  6 Pagesapproach; and it constitutes the basis for the argument that an effective system for implementing minimum wage should combine soft mechanisms (such as persuasion and capacity building) and hard mechanisms (e.g. sanctioning), as well as measures to empower workers. 3.1 Disambiguation of terms: Compliance, Implementation and Enforcement The scope of this paper is to illustrate how compliance with the minimum wage can be achieved. In the present framework, the term â€Å"compliance† is used as in Young’s definition:Read MoreThe Poverty Of Americans Are Affected By Poverty1464 Words   |  6 PagesAmericans that deny the fact that the country is in a state of despair, the only likely way out is to change how the government assists the deprived and to educate the unknowing. Policy makers have the ability to implement new initiatives that would decrease if not eliminate the underclass within America. By implementing new policies such as more flexible jobs as well as aiding with savings, this could entice the underclass to build wealth and instill a sense of hope and fortune, something the poor haveRead MoreThe General Macro Environment And Industry Attractiveness1101 Words   |  5 Pages which usually pertain to governmental policy. The following represent current political external factors that are present in the macro retail environment in which Kohl’s competes: 1. A potentially high instability of politics (potential threat) 2. Past political support for globalization with the Obama administration, uncertainty abounds with an incoming Trump administration (potential threat or opportunity) 3. Political pressure for increased minimum wage (threat) 4. Governmental support for e-commerceRead MoreSingapore Case Study845 Words   |  4 Pagesdevaluations which led to high inflation among other problems that spread throughout Asia. While many economies were severely impacted, Singapore’s political leaders were able to effectively implement changes in government policies as a response, primarily through the effective use of exchange rate and wage instruments, allowing the nation to survive the crisis. (15) However, in the decade that followed, Singapore faced a series of events that challenged its entire economic model. From the globalRead MoreStructural Adjustment Policies Require Borrowing Countries1513 Words   |  7 PagesAnswer1: Structural adjustment policies require borrowing countries to implement certain policies in order to obtain loans from World Bank and IMF. These policies include both internal as well as external changes. Typical stabilization policies comprise of balance of payment deficit, deregulation and budget deficit reduction. Typical adjustment policies include reduction of trade barriers, privatization, cut in social spending, increased free trade. Situation in Greece is totally opposite to that

Kidney Transplant Free Essays

In life a person may do something that he never expected he will do, or that he may ever imagine he will have the courage to do.   However, life as the poem â€Å"You mustn’t Quit! aptly said,     is full of many â€Å"twists and turns,’’ and   a person may   find himself in a place where he   had to make a decision at the risks of his own life   in order to save others ( Anonymous 2001).This may sound heroic but I never thought it that way, all I knew was that it was my duty When I was 2 years old, my father was diagnosed with glomerulonephritis, which is a type of kidney disease. We will write a custom essay sample on Kidney Transplant or any similar topic only for you Order Now    Due to the fact that we lived in Scranton Pasadena and they did not have dialysis machines to treat my father, we moved to Bronx, New York.   The year was 1968.   My mother, father, brother and I packed up and flew the coop to the Bronx.   There we were informed that my father’s condition was grave and he was not expected to live very long which was quite tragic considering that he was only in his mid 20’s. As days progressed, the     glomerulonephritis caused his blood pressure to soar so high resulting in the detachment of retina in both eyes, leaving him blind. Just imagine how hard it must have been for my mother who was still young and was forced to face with being in a new city, with a very sick, blind husband and two small children. My father had a brother, who was a priest, and a twin sister.   Both were tested for a kidney transplant for my father, and both were great matches.   For some reason, they both declined to donate to him.   Which, was quite cruel, considering they had been tested and type matched.   I remember him calling them, begging for a kidney, but they both refused.   My uncle the priest claimed it was too risky for him.   My aunt, my father’s twin, said she wanted to have more children, and felt the risk was too high for her. We were angry and at the same time disappointed over their decision. My father was on dialysis 4 to 5 days a week for 6 to 8 hours at a time at the VA (Veterans Administration) Hospital in Bronx.   He was a big man. At 6’4† he was about 240 pounds before his illness but then he was becoming thinner and thinner.   Yet he remained optimistic and happy.   He learned to make his way around the Bronx.   That is no small feat for the seeing person, let alone a blind man. My brother and I, on the other hand, were in school while my mother spent most days taking care of my father.   We were lucky enough to find an apartment right next door to the hospital.   Our relatives from Scranton visited often.   My father got progressively worse.   In 1974, the Moses Taylor Hospital in Scranton opened their own dialysis unit.   My father was thrilled!   We packed up and moved back to Scranton.   It was quite and adjustment, but worth it to be close to family! Thankfully, my father was a veteran.   He was in the Army National Guard before his illness.   The VA paid for all his treatments and care.   Being blind, they knew he could not drive himself to the hospital, so they paid a taxi company to take him anywhere he wanted to go even driving him to Old Forge to visit my grandparents. He was always assigned the same cab driver. One Saturday in 1977, the taxi cab my father was in was hit and it crashed into a telephone pole.   Everyone survived, except my frail father who was hurt badly. He broke nearly every bone in his body.   We did not think he would make it through the night.   Thanks to the grace of God, he did live.   However, he never fully recovered.   As a matter of fact, he spent the next three years in the Moses Taylor hospital long term care unit.     Ã‚  The VA hired full time, around the clock nurses to take care of him.   They became like family.   They cared for my father from 1977 to May 20, 1980, when my father’s poor body finally gave in and he died. It was around that time that my brother Andrew started to lose weight.   He went to the doctor and went through a series of tests.   We worried, but were not out of control with fear.   Then the horrible news came, Andrew also had glomerulonephritis.   My poor mother was heartbroken!   I was petrified and my brother was numb when he learned he had the same disease that took my fathers life.   No immediate action was needed.   Andrew was told to live normally until his condition became worse. Imagine being told that! However, I made it through my junior year of high school without any real trauma.   Then in the beginning of my senior year, Andrew’s condition worsened.   He now needed dialysis.   It was the worst thing that could have happened to our family.   Andrew was on dialysis only 2 days a week for only 2 to 4 hours.   Still a draining experience, Andrew suffered.   When I turned 18, I called my brother’s doctor and asked about donating a kidney to my brother.   I was told it was a long process, but it indeed could be done if we were a match.   I approached Andrew with my idea and he was scared but thrilled. We made a â€Å"secret† appointment for a blood test.   We were a perfect match as far as blood type was concerned.   When we told my mother, she was not sure whether to be happy or scared!   She had one sick kid and one healthy kid and now they were both about to be operated on!   It took about 4 months for the testing to be completed at Geisinger Hospital in Danville PA.   We were a perfect match!   I was thrilled!   Andrew was thrilled!   My mother was petrified!   The operation was to take place on July 17, 1984.   They said the greater risk was for the donor-me!   I was 18!   I was healthy and full of life!   I was a bold and brazen kid!   I was full steam ahead!   The transplant went off without a hitch. I was out of the hospital after a week.   I had 32 staples in my stomach and I felt great!   By the end of the second day, Andrew looked great!   His color had returned!   He was energetic!   His was urinating like a champ!   He was required to stay in the hospital for 3 weeks, until they regulated his anti-rejection medication.   That was 23 years ago.   Andrew is still on anti-rejection medication, but leads a full life.   He is 45 years old.   Andrew is married and has two wonderful little boys.   He has a brand new house in Yatesville and his own mortgage business. It was the greatest thing I could ever imagine doing in my life.   My father was on dialysis for 17 years.   It not only kept him alive, but it also sucked the life out of him.   Andrew was on dialysis for only 7 months.   My mother is still a nervous wreck, but we are all doing fine.   We are quite the family.   Imagine seeing both of your children being wheeled away for an operation at the same time!   I am surprised she survived.   Just for the record, my aunt and my uncle the priest not only cried when my father died, but they also came to visit me and Andrew in the hospital after the transplant.   I harbor ill feelings toward them.   I suspect I always will. Work Cited Anonymous. 2001. Poem,   â€Å"You Mustn’t Quit! Quoteland. Retrieved). Retrieved October 2, 2007 http://www.quoteland.com/search.asp?query=twist. How to cite Kidney Transplant, Essay examples

First Degree Price Discrimination Establoshed Organization

Question: Describe about the First Degree Price Discrimination for Establoshed Organization. Answer: 1 (a) the design of such a pricing mechanism Price discrimination is a competitive practices used by superior, established organizations aiming at gaining from different in demand and supply activity from consumers. Price discrimination is the estimating system that occurs where a firm charges the different cost to different consumers for a similar service or good. A business can improve its profits by charging each buyer highest amount he will pay, eliminating the consumer supply, yet it is frequently a mechanism to determine what that exact cost is for every buyer. If one wants price discrimination to be successful, the business has to understand their consumers base alongside its requirements. The business should also acknowledge the different types of price discrimination used as a part of economic aspects (Holmes 2011). The most widely used types price discrimination are to 1st, 2nd and 3rd degree price discrimination. In an ideal business context, firms will have the capability to eliminate every consumer surplus via 1st degree price discrimination. This type of pricing strategy occur where a business can clearly determine the price every customer can pay for a given product and selling such commodity at the mentioned exact price. In some businesses, for example, used truck or car deals, a need to negotiate eventual price tag is mechanism of buying process. The business selling the used car can acquire data via through information mining associating with each consumers previous purchasing habits, wage, expenditure plan as well as most extreme possible output to determine what to charge for each car sold. The above pricing strategy is monotonous and tough to perfect for many businesses, but it allows the seller capture the most astounding amount of available profit for each transaction. (b) What a supplier needs to know in order to use this scheme There are certain conditions that the seller must know to use this kind of price discrimination. These conditions include: The business has to be operated under imperfect competition. The trader must be a price maker and must have a descending slopping demand curve. The business has to distinguish the markets as well as prohibit resale. For example, halting a mature person using a ticket for a child. Separate groups of consumers have to possess elasticity of demand. For instance, learners who have low income are more sensitive to price elasticity. The sellers will have to set output as well as price where the marginal revenue is equivalent to marginal cost. In case of two sub markets with separate elasticity of demand. The seller must increase the profit by establishing dissimilar prices based on demand curve slope. Thus, for a cohort like mature persons, the PED will remain inelastic and hence the price will be a greater price. On the other hand, for a group like students, the demand is elasticity and hence there will be a lower price. The price will be maximized at the point whereby the MC= MR. This is due to the inelastic demand in market (A) leading to a greater price established. Conversely, in market B, the demand is more price elastic, and, hence profit maximizing price is inferior. (c) What constraints are faced in the use of the technique? The first degree price discrimination is time-consuming and hard to perfect for many businesses. It is hard to attain the first degree price discrimination. An instance regards roadside produce stand. The prices will be fluctuating on the basis of the type of the automobile consumer drives and the place he comes from. An individual driving a Lincoln with New York plates will likely pay a premium for a boiled peanuts at a roadside stand in Georgia. In many occasions, business find it hard to use this type of price discrimination. This is because the consumers preferences are never fully revealed. Also, the cost of disclosing such preferences could be prohibitive. In this case, the difference in willingness-to pay among the consumers for products and marginal cost of producing product can be much exploited. The goods are also sold in bundles which requires the buyers to purchase a package or sometimes set the various products instead of certain subset of products (Schwartz 2010). Even though it might be an efficient mechanism for improving the profit where consumers show heterogeneous demands, the businesses are not able to effectively segment consumers on the basis of preferences and subsequently price discriminate. Bundling is only effective where demands of the consumers are highly negatively correlated which is not always the case. (ii) Describe a real-world example of this price discrimination strategy The first degree price discrimination has been used in two part tariffs. The price is discriminated on fees of the entrance. It is attained via the coupons as well as discounts based on age or affiliation in some societies. For instance, Disneyland opened in 1955 in local Anaheim located in California. It used a two-part tariff in 1950s and 1960s. The price for admission was being charged together with individual attraction cost. Ticket cost for these attractions were diverse. Rides such as Dumbo costed the lowest (Schmalensee 2010). This was an A ticket and rides such as Caribbeans Pirates costed the highest. This was an E ticket. A two-part tariff can also solely assumes one consumer. In this case, a business establishes an entrance fee which takes all the consumer surplus. As shown below: At p=SMC, the entrance fee will take all consumer surplus indicated by the area, p1AB. The price p1 set results in output Q1. The profit of the firm is the equivalent to the first-degree price discrimination, FABE. In this case, there is no deadweight loss. Nevertheless, there could be social-wellbeing insinuations from the surplus transfer from customers to companies. Producers can as well as employ a two-part tariff in the tie-sales pricing (Ulph and Vulkan 2000). This is where a firm with the power of monopoly will need consumers to buy two or more complementary products. For instance, up until 1960 (late), IBM needed buyers who bought an IBM computer to buy their punch cards as well. They priced the computers at the perfectly competitive prices and employed the monopoly pricing for the punch cards, where the marginal revenue was equated to SMC less than p. References Holmes, T.J., 2011. The effects of third-degree price discrimination in oligopoly. The American Economic Review, 79(1), pp.244-250. Schmalensee, R., 2010. Output and welfare implications of monopolistic third-degree price discrimination. The American Economic Review, 71(1), pp.242-247. Schwartz, M., 2010. Third-degree price discrimination and output: generalizing a welfare result. The American Economic Review, 80(5), pp.1259-1262. Ulph, D. and Vulkan, N., 2000. Electronic commerce and competitive first-degree price discrimination (pp. 1-14). University of Bristol, Department of Economics.